Strategy, communication and design services for established brands and start-ups. Select clients include: G.L. Mezzetta, Yoga Six, Aptis Global, Redbud Studios, Craft Pizza, Catalog Atelier, Patricia Churchland, Athletic Republic, County Line, Folklore, Layered Vintage, Botanna Wellness, Gerhard Design Group, DCPC San Diego, and Fit Rewards.

Naming, brand strategy, brand visual identity and communication, creative messaging, product development, customer experience, social media, packaging across multiple product lines, print management.

Partnered with creative leadership and marketing team for the eBay agency of record. Led and mentored a remote team of creatives expeditiously producing engaging, effective campaign landing pages, CRM and targeted emails, and display advertising assets for eBay North America. Managed project deliverables and timelines. Hands-on development of agency pitch decks, eBay re-brand strategy, style guides and creative assets, global summit creative, and various design systems. Presented weekly campaign content and strategy. Our team facilitated contract growth from $3MM to over $7MM.

Partnered with CEO on all aspects of brand strategy and brand visual identity, brand communication, creative messaging, style guides, product development, customer experience, social media, website design and development management, photo shoots, marketing, packaging, signage, interiors, and visual merchandising.Facilitated the development of business plans and partner presentation decks. Managed design and marketing efforts, deadlines, associated vendors, contract talent, and asset production. The brand quickly became a Southern California staple offering best-in-class healthy edibles, an innovative wellness experience, and opened six locations within three years. Acquired by San Francisco-based Project Juice.

Boutique design firm partnering with and providing scalable brand solutions and communication services to a diverse clientele. Select clients include: Velvet Eyewear, Stonewater Spas, Hilton Hotels, SK Sanctuary, Kimpton Hotels, American Restaurant Group, Tim Mantoani Photography, The Insurance Professionals, Marisa Baratelli, Piper Sonoma Winery, The International Golf Club and Resort, Borgata Scottsdale, Cabochon Tile and Stone, Rene Van Rems International, Sage Hotels, The Collector, PR Bar, and Continuus Software.

An award-winning full-service medical spa and retreat, located in La Jolla, CA. Partnered with the Owner in the development and management of all marketing and design efforts including lifestyle and product photo shoots, brochure development, advertising, and event marketing. Supported SK Institute, a non-profit component aimed to educate and raise cancer awareness and organize events for those living with or affected by cancer.

The Del Mar Plaza is the heart of Del Mar, CA., boasting an exclusive retail experience, award-winning dining, and community spaces all in an open-air environment with panoramic ocean views. Awarded RFP and teamed with the Plaza General Manager to develop and implement all marketing communication including a brand refresh, advertising, event marketing and support, on-site photo shoots, customer loyalty programs, property signage, and visual merchandising. Served as liaison between advertising sales and management. Managed all contract creative talent. Working with the Plaza retail tenants, produced the annual holiday catalog including photo shoot production and art direction, catalog design, layout and print production, content management, and project management. The property consistently experienced a significant increase in foot traffic, sales, and reduced tenant turnover.

Worked directly with CMO. Responsible for all property and event marketing deliverables, media placement, seasonal photo shoots and the Center's Phase Two construction promotion. Sourced creative talent and collaborative partners.Led brand and marketing development for the Legend of the Ice Princess winter show and the Legend of Nightfire summer show, including visual identity, all advertising channels, promotional product lines, and merchandising strategy. Oversaw planning and management to work within marketing and media buy budgets.

Worked directly with the Global Brand Strategy Director to drive brand awareness through the strategic development and production of creative deliverables for the consumer market and to support internal brand management teams. Led the creation of numerous marketing manuals, educational materials and brand collateral assets for on-premise and off-premise across multiple product lines resulting in a significant increase in annual sales volumes.