Cindy Curius Email & Phone Number

Paris Area, France

- Leading Worldwide and Asian-centric integrated campaigns for L'Oréal Luxe -premium and luxury brands : BIOTHERM HOMME & HELENA RUBINSTEIN> Leading operational, strategic, and financial components to define and develop a unique global premiumization of these skincare and makeup brands> Brand identity (incl. brand ambassadors) / OTV / Press / POS / D2C assets

Paris Area, France

- Capacity to develop, run, and manage a successful concept-store (-along with any of its risks-) in an ever-changing competitive global marketplace °°° Self-reflection and self-reliance within the entrepreneurial process- Creative thinking by identifying and creating a new business opportunity in the foodie Paris area -and promoting the "Breakfast Time Anytime" idea, products and services for over a year up to now°°° Proactive vision & long-term strategies by translating market… Show more - Capacity to develop, run, and manage a successful concept-store (-along with any of its risks-) in an ever-changing competitive global marketplace °°° Self-reflection and self-reliance within the entrepreneurial process- Creative thinking by identifying and creating a new business opportunity in the foodie Paris area -and promoting the "Breakfast Time Anytime" idea, products and services for over a year up to now°°° Proactive vision & long-term strategies by translating market trends into conceptualized offers and innovative options - Amongst the Supply Chain Management, Sales, HR, Financial component, Material Resources, and day-to-day multitasking, capability to rely on my high understanding of the Advertising landscape°°° Including building a strong Communication strategy : brand identity, editorial line, branded content, social media, press releases, TV broadcasts, partnerships, recurrent events (on & off site)> Facebook : https://www.facebook.com/Flakes75020> Instagram : https://www.instagram.com/___flakes___/> Website : www.flakesparis.com Show less

Paris Area, France

- Leading the European Retail Sell-in & Sell-out Michelin account- Responsible for developing innovative strategies in pre-tail, retail, and post-tail- Managing junior ressources and insuring creative follow up of POS material for the 2015 product launch and overall commercial activation- Conceiving 360 Retail assets to improve the customer pathway (stupid proofs, prototypes) and eventually drive to a digitalization of the point of sale (video broadcast, digital gate)-… Show more - Leading the European Retail Sell-in & Sell-out Michelin account- Responsible for developing innovative strategies in pre-tail, retail, and post-tail- Managing junior ressources and insuring creative follow up of POS material for the 2015 product launch and overall commercial activation- Conceiving 360 Retail assets to improve the customer pathway (stupid proofs, prototypes) and eventually drive to a digitalization of the point of sale (video broadcast, digital gate)- Implementing digital, trade marketing, and co-branded strategies allowing a full e-dealer experience (including social)- Deploying Salesforce Training at European Auto Shows and Events. Show less

Greater Seattle Area

- Managing and leading Agency resources in order to deliver quality solutions to multinational marketing and advertising needs for the Microsoft client (B2C-driven campaigns: Office "Back-To-School" & Windows 8)- Partnering with the client and inter-disciplinary experts to deliver actionable integrated recommendations to optimize marketing campaigns (including knowledge of European advertising insights)- Identifying new business opportunities and tactically assisting with strategy (TVC,… Show more - Managing and leading Agency resources in order to deliver quality solutions to multinational marketing and advertising needs for the Microsoft client (B2C-driven campaigns: Office "Back-To-School" & Windows 8)- Partnering with the client and inter-disciplinary experts to deliver actionable integrated recommendations to optimize marketing campaigns (including knowledge of European advertising insights)- Identifying new business opportunities and tactically assisting with strategy (TVC, Digital, Social and Retail)> Fearless thinking capable of providing leadership> Inspired to produce the vision and research marketing capabilities necessary for enhancing services Show less

Paris Area, France

- Dedicated to a major international account, Microsoft International- Deployed Microsoft international B2B & B2C campaigns- Constructed a coordinated advertising strategy that allows local implementation in market (22 subs - EMEA)- Personally responsible for monitoring budget use, optimization of media plans, adoption of relevant and creative assets in 7 markets (Belgium, Finland, Norway, South Africa, Poland, Czech Republic, and Israel)- Handled on and offline local… Show more - Dedicated to a major international account, Microsoft International- Deployed Microsoft international B2B & B2C campaigns- Constructed a coordinated advertising strategy that allows local implementation in market (22 subs - EMEA)- Personally responsible for monitoring budget use, optimization of media plans, adoption of relevant and creative assets in 7 markets (Belgium, Finland, Norway, South Africa, Poland, Czech Republic, and Israel)- Handled on and offline local production, including compliancy and creative approval- Managed the localization of all US campaigns for the French market (production) Show less

Melbourne, Australia

- Managed an advertising campaign to promote the restaurant's unique "pay-as-you-feel" concept- Implemented protest campaigns to avoid LAA’s definitive closure- Recommended and developed a digital strategy based on social media, online petition, and e-newsletters- Met with the Melbourne Real Estate Board and negotiated an additional one year-lease

Paris Area, France

- Managed and followed up Renault, Renault rent, Orange, Accor and Lixir accounts- Defined strategic and creative recommendations then monthly reports linked to online & offline issues- Led pitches and won Axa, Reckitt Benckiser, Mappy (EU road guide) and France Télévisions (french TV's group) ones

Paris Area, France

- Participated in the creation of the New Business department within OgilvyOne- Developed agency’s client portfolio by responding to requests for proposal and competitions against other international agencies- Acquired new 360° accounts including Mutuelle Générale (health insurance), Hennessy, Duracell promoting the development of the New Business department within the agency- Coordinated the agency resources to participate and win these competitions

Paris Area, France

- Coordinated the Marketing cell with external Advertising, PR and Events agencies in order to formulate and communicate different Marketing objectives for product launches (photoframe, phonefax, copier, …)- In charge of the realisation of communication tools, editorial, publishing, shooting, diffusion, press release and creative follow-up- Managed the annual Roadshow for Sagem resellers in France and Germany (incentive event)

Shanghai City, China

- Promoted Microsoft certifications IC³ and MOS towards professional and student targets- Produced print campaigns and technical datasheets- Participated to the MOS Championship 2006

Montreal, Canada Area

- Implemented and promoted the public health project « J’ai le coeur à Verdun » (My heart belongs to Verdun)- Communicated the project’s philosophy “a healthy population impacts on the local economy”- Managed the media coverage especially in organising a symposium with different specialists and sponsorships (Pfizer, related companies, politicians…)

Master, Marketing Communication

Activities and Societies: Communication Manager for 2 years of "Bureau Des Arts" (BDA), student association in charge of the promotion.

Two-Year Degree In Marketing Techniques And Business Administration, Two-Year Degree In Marketing Techniques And Business Administration