Cindy Heidebluth Email & Phone Number

London, England, United Kingdom

I run the marketing function at Icon Solutions, a company that drives payment transformation at tier 1 banks globally by providing them with cloud-native, low-code and open-source technology and consulting services. I'm responsible for Icon's marketing strategy and execution and have been bringing together and developing the Icon marketing team. My particular focus in this role has been on aligning marketing with sales, a relentless focus on our target banks and building out a client… Show more I run the marketing function at Icon Solutions, a company that drives payment transformation at tier 1 banks globally by providing them with cloud-native, low-code and open-source technology and consulting services. I'm responsible for Icon's marketing strategy and execution and have been bringing together and developing the Icon marketing team. My particular focus in this role has been on aligning marketing with sales, a relentless focus on our target banks and building out a client advocacy programme. Show less

London, England, United Kingdom

I developed a new marketing strategy for the region in close cooperation with the VP, the sales teams and Zuora's international marketing leadership to increase Zuora's market share in DACH. Zuora announced in March of this year that it had secured a $400 million strategic investment from Silver Lake. Zuora's mission is to power the world’s best companies to win in the Subscription Economy. Zuora clients include Zoom, Acer and Siemens Healthineers.

London, England, United Kingdom

I was working closely with the Securys co-founders to establish and expand the Securys brand profile and audience globally. I developed a new brand identity for the firm, built a strong pipeline of enterprise prospects, set up an ABM model, established and nurtured new partnerships, and onboarded KPI-driven agencies, contractors and technology providers.Securys is a specialist data privacy consultancy.

London, United Kingdom

I developed marketing strategies and multi-channel campaigns, data-driven marketing architectures and user journeys to help international businesses achieve their milestones.

London, United Kingdom

I was responsible for Smart Currency Business's marketing and communication strategies and their implementation, so that our team was able to help more businesses trade efficiently with the world. I also advised Smart Currency Exchange on content marketing matters. I rebuilt the corporate marketing function and drove significant business growth. I initiated a business positioning project and optimised channels such as the website, social, webinars, email marketing and events.

London, United Kingdom

I drafted and oversaw the implementation of Ebury's global content marketing strategies and plans.Ebury gives businesses control and clarity over their finances so they can trade internationally with confidence. The company provides currency exchange, currency risk management and trade finance solutions.

Haddenham

I drafted digital B2B communication strategies and oversaw their analytics-based implementation using websites, social media, email marketing, PR, internal communications and events. At the centre of my strategies was a collaborative approach. At Defaqto, I was responsible for both content marketing and external communication.Defaqto is an independent researcher of financial products, focused on providing intelligence to support better decision-making.

Strategic content creation and planning, primarily B2C.

London, United Kingdom

Pan-European PR, helping clients from around the world build a profile in Europe.

Writing company and financial information for investment professionals and retail investors involved in derivatives trading.

Building and maintaining a primary information platform for private equity professionals.

Editor of a portfolio of English and German-language graduate careers publications, including TARGET Finanzwelt & Beratung and TARGET Property.

Magistra Artium, English And American Studies: Grammar, Lexicology, Phonetics, Phonology, Etymology, First

Research For My Degree At Humboldt University, English Grammar And Variations Of The English Language As Well As British/Eu/American Politics