Cindy Lin

Cindy Lin Email and Phone Number

International Marketing @ FinTechSpace Taiwan
taipei city, taiwan, taiwan
Cindy Lin's Location
Singapore, Singapore
About Cindy Lin

With years of experience in Go-to-Market (GTM) strategy, I specialize in brand promotion management across FinTech, Internet Technology, and other cutting-edge industries. My background includes working with 4A advertising agencies, PR firms, and MCNs, offering a unique blend of expertise from start-ups to global industry leaders. I excel in cross-departmental collaboration, team management, and training, driving teams toward achieving ambitious goals. Known for my self-motivation, empathy, and willingness to help others, I am committed to delivering results and fostering a positive work environment.Spearheaded the launch of overseas marketing initiatives from the ground up.Established and led a high-performing Go-to-Market (GTM) team.Collaborated with partners across various countries to drive success.Gained valuable experience in the finance exchange industry.Expertise in both Web 2.0 and Web 3.0, as well as O2O (Online-to-Offline) strategies.Skilled in crafting and executing integrated marketing strategies.Well-versed in international channel promotion.Successfully managed both internal teams and external agencies.Highly motivated with a strong commitment to continuous learning.Open to frequent global business travel.

Cindy Lin's Current Company Details
FinTechSpace Taiwan

Fintechspace Taiwan

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International Marketing
taipei city, taiwan, taiwan
Website:
fintechspace.com.tw
Employees:
3
Cindy Lin Work Experience Details
  • Fintechspace Taiwan
    International Marketing
    Fintechspace Taiwan Sep 2024 - Present
    Taiwan, Taiwan
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  • 華盛証券 Valuable Capital Ltd.
    Overseas Marketing Strategy
    華盛証券 Valuable Capital Ltd. Aug 2023 - Oct 2023
    Hong Kong / Malaysia / Shenzhen
    1)Go-to-market Strategy: Based on in-depth Malay market research, proposed a customized breakout strategy for 16 regions, 10 major TA, and 7 levels of psychological activity modules.2)Marketing Campaign Planning: Explored local financial regulations in Malaysia and formulated comprehensive integrated marketing strategies, providing over 24 strategies.3)Business Cooperation: Drove cross-industry collaboration projects in Malaysia, conducted on-site visits and coworkers with local partners, and established enduring business relationships, proposing mutually beneficial cooperation strategies.
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  • Da International
    Digital Marketing Manager
    Da International Sep 2021 - Jul 2022
    Shanghai/Hong Kong
    1) Instituted global market strategy.- Analyzed financial markets in 16 countries, 13 competitors, 5 financial products, and 10 channels.- Be the first to propose the transition from web2.0 to web3.0 in the financial market in 2021- Cooperate with overseas exchanges CME, EUREX, HKEX, ICE, KRX formulate strategic promotion projects and create a win-win situation.2) Launch the oversea market from 0 to 1.-Help team transformed to overseas marketing, created the first official SNS, built a brand, improved APP reputation, optimized web page SEO, and created sell SOP.- Managed two overseas ad agencies, successfully obtained FB legal Crypto advertising qualifications, became the first legally promoted Crypto futures dealer, and opened up a new track.- Placed in 41 countries, avoided the Google ad keyword prohibition, cost down ads by 20%, and rated the conversion by 2 times.
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  • Mampod 萌宝集团
    Global Business Development Manager
    Mampod 萌宝集团 May 2019 - Jul 2021
    Beijing/Shanghai/Shenzhen/Shanxi/Taiwan
    1) Assisted the chairman in market research and business development.- Development 30 illustrators, 8 animation companies, 2 publishing houses, 2 TV stations, and 5 record companies within three months.- Diagnosed investment risk: 3 major India e-commerce, 3 children's investments, 2 kids' games, and 80 Youtube channels.2) Remote management and training Youtube team of 5-person.- Within 3 months, Youtube subscriptions increased by over 1300%, and video views increased by over 500%, creating overseas passive income. - Within 3 years, a single video view increased from 10 to 1.2 million, and subscriptions from 300 to 39,300 by natural.3) Oversaw the internal team and external agents to complete 4 ads.- Chaired 8 ad agents pitches, cost down 570%.- The best ad recorded more than 6 million views on Tiktok, over 1000% of KPI.
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  • Vector, Inc.
    Account Manager
    Vector, Inc. May 2015 - May 2019
    Japan & Taiwan
    1) Established 1st TW office and Develop to 14-person team.- Planned the overall business development, operation plan, media list, and local hiring plan from 0 to 1.- Established a media database, developed from 0 to more than 200 media, owning 90% of media in Taiwan.- The highest record of released 220 Japanese brand news at the same time.- Inspired the teammate's enthusiasm, and cultivated everyone's skills to increase the company's service items.2) Led Over 35 Japan's Key Account's annual brand strategy plan.- One of the mobile games had 150,000 preorders within one month of the pre-heating period, and over 1 million downloads within seven days, making it to No. 1 on the game forum rankings.- The hot topic continued to rank first in Taiwan within three months before, during, and after the Outlet opening.- Only 3 press releases were released, the number of reports exceeded 380, and the media value exceeded NT$50 million.- Through the event recruited 100 KOC for Nagoya, and the top 5 pages of Google search are all good comments.
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  • Publicis Groupe
    Account Executive
    Publicis Groupe Sep 2014 - Feb 2015
    Taipei
    Administered Nestlé 9 beverage brands and more than 70 kinds of packaging.- Performed strong leadership with interdepartmental including Creative, Planning, Productions, and Media to ensure timely project delivery.- Negotiated with the headquarters in Paris, France, China, and Malaysia on the taxation of cross-border purchase of copyright successfully.
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  • Leo Burnett
    Account Executive
    Leo Burnett May 2013 - Sep 2014
    Taipei
    Launched Samsung 5 smartphones, 2 tablets, 2 concept products, and supported 4 flagship phone projects within one year.- Assisted Samsung to capture 80% of Taiwan's tablet market in 2013. - Defeated iPhone became the Top 1 mobile device in the Taiwan market in 2014.
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  • 達摩媒體
    Digital Account Executive
    達摩媒體 Oct 2012 - May 2013
    台灣 臺北市
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  • Subkarma
    Design Intern
    Subkarma Mar 2012 - May 2012
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Cindy Lin Skills

Marketing Digital Marketing Public Relations Event Management New Media Consultant Editing Design Advertising Online Marketing Online And Offline Media Offline Marketing Business Development Influencer Marketing

Cindy Lin Education Details

Frequently Asked Questions about Cindy Lin

What company does Cindy Lin work for?

Cindy Lin works for Fintechspace Taiwan

What is Cindy Lin's role at the current company?

Cindy Lin's current role is International Marketing.

What schools did Cindy Lin attend?

Cindy Lin attended 中原大學 Chung Yuan Christian University, Taiwan.

What skills is Cindy Lin known for?

Cindy Lin has skills like Marketing, Digital Marketing, Public Relations, Event Management, New Media, Consultant, Editing, Design, Advertising, Online Marketing, Online And Offline Media, Offline Marketing.

Who are Cindy Lin's colleagues?

Cindy Lin's colleagues are 郭妙如, Flora Yeh, Shan Luo, 江和學, Dora Tsao.

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