Cindy Lu Email & Phone Number

台灣 新北市

Maintain relationships with physicians and manage the marketing plan for medical products.Expanding distribution channels - Clinics, hospitals, and pharmaciesMaintaining the relationship with physicians - Regular visiting physicians teaching hospitalsLeading the clinical trials project - Manage the progress of projectsDeveloping potential opportunities for business collaboration - corporations services, community services, cross-industry collaborationMacroHi Ltd. has no experience in the medical industry, so I have to start from scratch. I integrated multiple sectors such as advertisements, PR, and retailer channels. For the external partners, I communicated and promoted products with physicians, nurses, agents, and hospital marketing teams. Additionally, I kept the relationship with our business partners by providing trial products and scalp analysis to teaching hospitals, corporations, and charities.Expanding distribution channels - replace the original agent, and assisted MacroHi Ltd. expanded the new channel and collaborating with new pharmacies. It led the product's sales to grow 12 times.Maintaining the relationship with physicians - regularly visited physicians for education and training, and provided trial products to patients. It increased the physicians' recognition of products and the growth rate was boosted by 8 times. We also provided antibacterial body washes to medical staff during the pandemic which increased the brand's favorability.Developing potential opportunities for business collaboration - provided the products to the psoriasis patients association and physicians and held charity events in the countryside.

台灣 高雄市

Strategizing the marketing plan and taking charge of projects for dietary supplements Advertising - Facebook, keyword, LAP ( 2M per month)WOM Marketing - Dcard, PTT, online forum, influencers, blogs, and Facebook clubsData Analysis - CRM, Google Analytics, MetaBrand Strategy Planning - FACEBOOK, Instagram, LINE@, EDM, YouTubeProduct project management - sales forecast, inventory managementNew Product Project Management - new product development, Communication with OEM partners, progress managementProduct Launch Planning - New Products, ATL, BTL, KOL Budget Planning, and executionChannel Strategy Planning - Official Website, shopping platforms (MOMO, Shopee, PC HOME), telemarketing, customer service, pharmacyI was responsible for project management and the plan for omni-channel marketing.For the project management part, the major duties included coordinating and communicating with different sectors, such as foundry, media advertising, and channel departments. Also reported and managed the progress. I was in charge of market research, pricing, and promotion strategies for new products, and based on the sales forecast, SKU, and inventory to set the sales goal. Optimizing omni-channel marketing strategyEvaluated the competitive product and devised marketing campaigns and strategies for new products. Also, reviewed the performance with Google Analytics, Search, Hotjar, and trend to update/ edit the landing page, advertising, and marketing plan. Simultaneously, I monitored and tracked the output of graphic designers and video producers.experience and familiarized the regulation of medical and food advertising.Integrated my knowledge and experience in the medical and dietary supplement industries and applied them to the eCommerce model. By adjusting the advertising materials and marketing plan, the sales doubled (2-3 million) within three months, and it continued to grow steadily during the epidemic.

台灣 高雄市

I was in charge of the contact person for marketing, and my duties were marketing and event planning. I was the only marketing specialist in the clinic, building the SOP for marketing from scratch. Due to development, I was promoted to marketing manager and formed a team to be responsible for marketing content and event planning.The major duties were evaluating the market, branding, positioning, competitor analysis, decision making, managing the team members, and reviewing the progress with outsourcing partners. Also, monitored the performance with data analysis tools to improve the content and integrate all the platforms to avoid resource wasting.Social media management: In the dermatologic industry, we were the leading brand.We devised many contents that resonated with our audiences by gaining the insight of customers from frontliners and integrating the brand concept. Media and PR: Preparing some interesting cases and educational content to write the press release and release to journalists or media. Our stories attracted about 10 media to interview us.Search Engine Marketing - Responsible for the keyword planning and copywriting of the two official websites and blog articles. Managing the progress of SEO content by modifying article contents, structure, title, and description. Achieving 90% of our keywords were on the first page in the search engine. Additionally, the traffic increased by 150% (from 100,000 to 260,000) within six months, and consultation appointments on all platforms grew by 50 to 100%.Event planning: I organized over 100 events. The participants were over 300 people. I integrated the meeting with pharmaceutical companies, PR companies, and equipment suppliers to ensure the event would go through well.Advertising: Devised and planned the content for the Facebook ad. With the limited budget, the advertising attracted new customers and reached 2 million sales within a month.