Product Marketing Specialist
Current• Marketing and communication strategies for U.S. territories. Work with Division VPs to enhance specific product introductions and branding marketing methods. Manage local marketing campaigns and creation of graphic assets.• Collaborate with Global Marketing Director, Division VPs, and Product Managers to develop and implement various communication strategies for product line products and campaigns.• Coordinate all aspects of media to ensure a consistent marketing message around all product lines. • Write and edit corporate messages for internal and executive communications, including global emails, website updates and social media. • Work with Global Marketing Manager on execution and implementation of integrated communication plans including the collection of customer needs, translation into creative briefs, management of the creative process, and global launch communication planning. • Collaborate on product commercialization activities for divisional products to include coordination of promotional material, creation/update of marketing materials, sales field support, convention planning, and implementation of sales training for One Johnson Screens branding initiative.