Cindy Schmidt Email and Phone Number

• Marketing and communication strategies for U.S. territories. Work with Division VPs to enhance specific product introductions and branding marketing methods. Manage local marketing campaigns and creation of graphic assets.• Collaborate with Global Marketing Director, Division VPs, and Product Managers to develop and implement various communication strategies for product line products and campaigns.• Coordinate all aspects of media to ensure a consistent marketing message around all product lines. • Write and edit corporate messages for internal and executive communications, including global emails, website updates and social media. • Work with Global Marketing Manager on execution and implementation of integrated communication plans including the collection of customer needs, translation into creative briefs, management of the creative process, and global launch communication planning. • Collaborate on product commercialization activities for divisional products to include coordination of promotional material, creation/update of marketing materials, sales field support, convention planning, and implementation of sales training for One Johnson Screens branding initiative.

• Collaborated with Marketing, Technical Services, Regulatory and Legal partners to develop content that engages customers across the buyer’s journey.• Managed multiple projects and campaigns.• Planning, creating and activation of social media and website content.• Managed external resources and vendors.• Prepared art files for syndication and P.O. creation• Digital asset management

• Worked with partners to create projects and maintenance requests for website content changes.• Project managed multiple projects and workflows and worked closely with Legal and Compliance teams to route, manage and create website content.• Lead weekly meeting with partners and stakeholders• Implemented and tested new website content• Supported Educational Financial Services via WWW, OSMP and M2 online banking

• Lead international Futuro Brand redesign with leads in 6 countries• Worked with cross functional team to address manufacturing, product, packaging and regulatory needs.• Lead weekly meetings with St. Paul meam members and monthly meetings with each country.• Created stock numbers in the PPC system.

• Administered the content authoring and workflow platform for Business Group• Trained functional teams in divisions on content platform and workflow tasks• Acquired product, market, and customer knowledge and developed strong working relationships with corporate teams, division functional teams, business services team, and channel team to facilitate content lifecycle management and deliver the most engaging product, market, and application content• Reported on key performance indicators monthly• Administered the digital media system of record for the TSSD division• Trained functional teams in the division on process, legal and other requirements, and enforces the same• Loaded and modified media and its metadata• Developed a thorough understanding of the system and develops a strong working relationship with division stakeholders, agencies & vendors, corporate teams, and counterparts in other divisions• Used Compendium for project tracking Administers the content authoring and workflow platform for Business Group. Trains functional teams in Divisions on content platform and workflow tasks. Acquires product, market, and customer knowledge and develops strong working relationships with corporate teams, division functional teams, business services team, and channel team to facilitate content lifecycle management and deliver the most engaging product, market, and application content. Reports on key performance indicators monthly. Administers the digital media system of record for the TSSD division. Trains functional teams in the division on process, legal and other requirements, and enforces the same. Loads and modifies media and its metadata. Develops a thorough understanding of the system and develops a strong working relationship with division stakeholders, agencies & vendors, corporate teams, and counterparts in other divisions

DATA MANAGEMENT: • Manage data on back-end to ensure a smooth seamless product search experience for Donaldson customers. • Website image uploading, build item relationships for eCommerce and activate new items.

-Own and manage the customer relationship and customer support function.-Operate as point of contact for customers.-Analyze and provide recommendations for the scheduling of unique or large customer orders.-Work closely with Sales Managers.-Lead weekly Customer Service Excellence meeting.-Resolve order problems including product configuration issues with documentation/engineering and scheduling.-Act as customer advocate with internal organizations on pre and post sales matters.

• Prepare medical charts, answer incoming patient calls, process and route labs.• Schedule MD appointments, room patients, turn over ultrasound rooms.

•Managed booth exhibits at Home and Garden Show, MN Green Expo and AIA.•Work closely with management, sales teams to create and implement marketing strategies.•Coordinate the development and inventory management of all internal/external marketing collateral(i.e. brochures, catalogs, advertisements, press releases, photos,etc.)•Perform timely website updates. Maintain Customer Relationship Management database.•Research and recommend new ideas to accomplish marketing goals.•Conduct special projects.•Partner with vendors, channel partners, customers and sales team for product launches and relatedmarketing campaigns.•Evaluate and recommend ongoing merchandising support program for dealers, contractors andarchitects.

• Created, organized and implemented fundraising events to benefit MS patients and their families.• Organized multiple trade show booths to promote fundraising events and awareness.• Raised more than $1mm at events.• Developed and managed event budgets exceeding $75,000.• Established and maintained relationships with sponsors and event participants.• Supervised and trained event assistants and assembly presenters.• Selected to serve on Exceptional Service Project (ESP) training team responsible for problem solving difficult situations.