Cindy Schmidt Email and Phone Number

Only a consistent performer can lead the company to a turnaround and 300%+ return by 2022. Led a team of ~260 people to maintain 95%+ retention and manage a $150M annual budget with minimal quarterly variance. Led the development and execution of the cross-functional "Respond, Recover and Reinvent" COVID-19 business strategy. Led the development of a bold strategic plan to transform a US single product company into a global multi-product company. Created "Business Leadership Team" to develop and execute quarterly and 6th quarter business plans. Co-led board-approved digital transformation program with the President of Information Technology to leverage digital as a competitive advantage. Developed board-approved Competitive Response Plan and Product Launch Process as Quality Pillar. Responsible for CSI reimbursement strategy and tactical execution to achieve strategic and annual program goals.

• Coordinating Lufthansa’s international campaign in cooperation with local agencies• Approval processes for text and layout adaptations • Weekly competitor analysis and reporting• Handling of single ads (nationally and internationally)• Maintenance of Lufthansa’s extranet• Drafting of adaptation briefings• Estimating costs• Creating presentations and ad reviews• Research tasks, organization of status meetings