Cindy Gustafson Email & Phone Number

Larchmont, Ny, Us

New York, New York, United States

New York, New York, United States

New York City Metropolitan Area

- Was responsible for setting the agency’s strategic roadmap, focused on reinventing what media can do for brands- Led execution of the agency’s strategic services, including more than 950 people and overseeing billings of more than $9.5 Billion including Chanel, Royal Caribbean, Jag/Landrover, Volvo, Unilever and Facebook- Oversaw Business Planning, Consumer Insights, Content & Communications Planning, Creative Strategy, Performance Strategy and Shopper divisions- Focused on evolving agency structure to stay ahead of marketing demands. Designed and launched Live-Marketing, Content Planning and Amazon practices- Pitched new business. Recent wins include TJX, Pandora and Unilever Communications Planning (~$1 Billion)- Designed agency's Planning Principles- Constructed agency's global Planning training curriculum

New York City Metropolitan Area

- Founder of The Invention Studio, Mindshare's global media-as-creative division designing original ideas that weave brands into culture. Invention Studio now present in seventeen countries- Architected Planning For Agility, a new agency planning process that enabled the biggest brands in the world to become real-time marketers- Designed first-to-market initiatives for brands across the agency including Kimberly Clark, LG, Volvo, Unilever and Campari- Constructed and facilitated custom workshop sessions for clients and inter-agency teams- Originated “The Loop”, Mindshare’s real-time marketing hub- Worked with account leaders to create innovation roadmaps and determine creative media needs for clients

New York, United States

- Oversaw all facets of $1.3B portfolio (TNS Reported)- Successfully defended the business during global review in ’09 and ’12and secured sports marketing rights in ‘13- Managed direct team of 60+ cross-channel Planning Strategists(inclusive of Digital)- Liaised with 20+ agencies across all creative and communicationdisciplines- Designed Unilever’s Planning Guidelines, including new methods ofmeasurements across screens- Identified areas of evolution for Unilever and designed roadmapsolution architectures: Ex: Content & Social Roadmaps

New York, United States

- Lead inter-agency teams to deliver creative ideas and strategies within plans and meet client deliverables- Successfully launched Dove Men and generated Journey’s To Comfort concept (Adweek’s 2011 Media Plan of the Year)- Served as Strategic Planning Search lead, responsible for helping build Search planning process and educational material for wider team and clients- Liaised with global counterparts to ensure actionable communications architectures would resonate locally

New York, United States

- Directed strategic plan development and implementation for Are You a Cardmember and Blue brand/product campaigns- Generated concept of ‘gated-content’ strategy. Managed development and execution of integrated programs that enhanced experiences through access to exclusive content. Programs softened acquisition and strengthened brand health metrics- Collaborated with broadcast team on innovative Upfront strategy that altered marketplace: Reverse Upfront- Created activation plans for key strategic platforms: Tribeca Film Festival, US Open Golf and US Open Tennis