Director Of Community Relations
Hearthstone Alzheimer Care
White Plains, Ny
Planned and launched innovative, creative and effective communications campaigns and networking initiatives for Hearthstone Alzheimer Care that resulted in obtaining maximum occupancy at all three facilities as well as maintaining a waiting list. Developed key messaging, branding and positioning statements which elevated reputation of Hearthstone Alzheimer Care among the professional community it served, resulting in speaking roles for president at major industry conferences. Served as the… Show more Planned and launched innovative, creative and effective communications campaigns and networking initiatives for Hearthstone Alzheimer Care that resulted in obtaining maximum occupancy at all three facilities as well as maintaining a waiting list. Developed key messaging, branding and positioning statements which elevated reputation of Hearthstone Alzheimer Care among the professional community it served, resulting in speaking roles for president at major industry conferences. Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with Hearthstone Alzheimer Care executives and experts that achieved media placements in the New York Times, WABC, New York Magazine, NHK TV, the Journal News and News 12 Westchester. Show less