Cindy Cooper Email & Phone Number

Developing and execute comprehensive, integrated communications initiatives in support of Vivent Health's objectives and program priorities.• Create and strategically execute an innovative, strategic plan to increase Vivent Health’s profile, visibility, and brand recognition at the local, regional and national levels using thought leadership positioning and brand awareness through public relations, marketing, digital, web and social media communication, targeted print and electronic communication strategies•Provide strategic insight, planning, and guidance to help Vivent Health more powerfully communicate its value and vision to many audiences and to support the organization’s comprehensive fundraising efforts•Create and manage standardized marketing and communication processes, policies and procedures to drive transparency, accountability and quality assurance•Lead the development and execution of all enterprise-wide internal communications initiatives designed to improve the sharing of information across sites in five states, build community, and enhance employee pride, confidence and engagement in our organization and leadership by connecting them to the Vivent Health’s mission, vision, values, and strategic business goals

Milwaukee, Wi

* Moved the needle for the $53M non-profit through the creation of the Advancement Department, integrating fund development, communications, and government and community relations. * Served on executive team that guides the strategic direction and management of the organization. * Grew revenue streams and avenues for fundraising and engage philanthropic, corporate, government officials, community leaders and individual donors. * Built and lead comprehensive stewardship program to progressively deepen relationships with donors.* Designed and executed digital marketing/social media strategy to establish an online presence and build online giving program.* Built and maintained strong, strategic partnerships with government, corporate and community stakeholders to achieve Sixteenth Street's long-term goals and objectives. * Integrated advocacy into strategic communications and revenue generation strategies. Worked with the Director of Government Relations to develop annual advocacy agendas aimed at issues on the local, state and federal levels.* Create and execute an integrated communications strategy that drives broader awareness and deeper engagement with donors and other stakeholders and supports organizational and business development objectives.* Comfortable with ambiguity and ability to thrive in a fluid, startup, entrepreneurial environment. Successfully built and grew new department integrating fund development, communications, and government and community relations.

Milwaukee, Wi

* Started brand strategy, marketing and communications consultancy. Worked with private companies, non-profit organizations and C-suite executives nationwide to build brand or personal awareness to move the needle for their businesses. Managed freelance staff on a project-by-project basis.* Developed and deployed public relations and marketing communications strategies that created strong positions for market growth and achieved business goals and objectives.* Served as interim Vice President of Development for social services nonprofit.* Provided Pro Bono services to Milwaukee area non-profits.* Conducted rigorous analysis and market research to develop marketing and communications strategies that raise brand awareness, improve clients’ competitive positioning, drive business growth and generate revenue. Clients spanned a broad spectrum of private and non-profit organizations.* Worked with C-suite executives to create and build their personal brands. * Served as full-time interim Director of Development for a non-profit social services client.* Provided Pro Bono services to Milwaukee area non-profits.

Mba, Marketing, Graduated With Honors

Bba, Marketing, Graduated With Honors