Cindy Lynes Email & Phone Number

Pleasanton, California, US

Pleasanton, California, US

Responsible for a strong analyst relations program that champions the Medallia brand across top-tier and specialty analyst firms. Develop and execute on proactive strategies for engaging the analyst and influencer community to influence and maintain productive, collaborative relationships.

Pleasanton, California, US

Led the messaging, positioning and delivery of Medallia's digital product suite which includes experience feedback and digital experience analytic solutions. Working closely with the marketing, sales, product and customer success teams around the globe, responsible for GTM strategy for product launches including sales enablement, along with innovative.

Jacksonville, FL, US

• Developed and delivered GTM initiatives for the D&B Optimizer suite of data management and analytic solutions to ensure internal and external product readiness. Drove pipeline growth and sales success through product.
• Steered a new data management app rollout for the Salesforce Lighting Data Exchange. Led go-to-market including messaging, value prop, pricing, promotion (channel and content) and sales training. Pipeline exceeded.
• Launched new analytic modules within the D&B Optimizer for Marketing platform. Instituted new value-based packaging and pricing to maximize internal exposure and customer adoption levels. Efforts contributed to a 30%.
• Created product–centric content to enable product and market expertise for sellers support integrated marketing initiatives.

Waltham, MA, US

• Planned and executed comprehensive marketing strategy for Vendor Management System solution. Aligned with SVP of Sales, brand leaders, product management, events to build and execute on strategy.
• Introduced account-based marketing (ABM) to acquisition, up-sell and cross-sell, product launches, and asset creation (messaging), to achieve sophisticated targeting of efforts.
• Led pipeline generation, resulting in consistent exceeding of aggressive goals (25% of total pipeline while historically contributing 8% of total revenue). Results included: MQLs 20% over goal and MQL to SAL conversion.
• Built and managed relationships with industry analysts at Gartner and Forrester Research.

Mountain View, California, US

• Responsible for demand, pipeline, and revenue goals for Intuit’s QuickBase (online database software –SaaS) product line.
• Developed, managed and delivered monthly webinars to targeted client base. Achieved highest registration rate ever with 900+ and an attendance rate of 42%.
• Initiated and delivered first-time customer event to enhance and expand client relationships and share best practices. Achieved 70%+ attendee rate.
• Analyzed customer profiles and lifecycle data through proprietary CRM system and HubSpot metrics to develop segmented customer expansion campaigns.

Westwood, MA, US

• Owned corporate marketing function reporting to CEO. Managed a team of 6 responsible for market communications, demand generation, product marketing, lead management/routing (MAP) and content development. Extensive.
• Developed and executed on product and marketing strategies to benefit brand awareness, drive pipeline growth and to support the network of 200+ global channel sellers.
• Achieved YoY increases in pipeline growth ranging from 83% to 53% over a 5-year period.
• Improved PR plan with actionable goals resulted in 30% more media placements over a 6-month period with no additional costs for the organization.

Westwood, MA, US

Mba, Marketing

Bs, Economics & Business Management