Cindy Patricia H. Email & Phone Number

Indonesia

1. Creative excellency- Produce creative direction for monthly Love, Bonito global campaigns and Sale campaigns- Monitor all creative outputs for all Love, Bonito global markets (Singapore, Malaysia, Indonesia, Philippines, HongKong, USA)- Execute graphic design for Love, Bonito global channels (EDM/ Email, Social Media, onsite CLP, Printable)2. Join a TikTok/ Douyin China Trip (handled by Bytedance company) and become one of the brand representatives.- Learn about the new way of shopping experience in China through live-streaming on the Douyin Platform- Visit TSP and MCN as the TikTok partner to learn more about how the live streaming works- Visit the agency partner to learn more about ads and how they work in the platform- Meeting & Discussion for next action: 2025 strategy plan with Love, Bonito Indonesia Business Development team

Indonesia

1. Creative PIC for Love, Bonito Malaysia store openings (Mid Valley, One Utama, Sunway Pyramid)- Work together with the local agency vendor, and supervise the end-to-end creative process- Produced the social assets for the opening teaser, launch, and sustenance- Produced the marketing activation assets for store printables- Monitor the installation process (loading-in)- Handle the store ambiance, interior, and event photoshoot 2. Creative PIC for Indonesia local campaigns & events- Handle Branding collaterals for Love, Bonito Indonesia local campaigns and activations: LB Rebranding Takeover projects (LB x BRAUD, LB x Club Soda), Love, Bonito x On (Running shoes)3. Team management- Manage day-to-day operations of the team; work delegation, timeline alignment, cross-department negotiation and discussion- Manage the workload for each team member

Greater Jakarta Area, Indonesia

1. Creative Team lead- Lead end-to-end creative team (operational, team development, budgeting, planning, and performance review)- Oversees all creative assets for online (onsite, email, paid ads, marketplace, social media) and offline channels (VM and Retail)2. Creative excellency- Led and executed content productions as the photographer (editorial photoshoot, product photoshoot, and video production)- Managing printable assets and collateral production for special campaigns, including materials and vendor sourcing- Content creator for social media Instagram (planning, executing, and editing3. Creative PIC for Love, Bonito Indonesia store openings (Grand Indonesia Flagship store, Lippo Mall Puri reopening, Mall Kelapa Gading, 23Paskal Bandung, Sun Plaza Medan)- Work together with the local agency vendor, and supervise the end-to-end creative process- Produced the social assets for the opening teaser, launch, and sustenance- Produced the marketing activation assets for event collaterals and store printables- Monitor the installation process (loading-in)- Handle the store ambiance, interior, and event photoshoot 4. Creative assets production for all channels- Handle Social media assets (@lovebonitoid)- Produced EDM/ Email, Paid ads, and WA catalog creative assets- Produced all marketplace (Zalora, Tokopedia, Shopee, TikTok Shop, Lazada) creative assets: store banner, in-app ads, in-app broadcast messages, and partnership needs5. Visual Merchandising support- Lead and execute VM for offline own channel (planning, budgeting, building concept, and installing Window Display for three stores)

Greater Jakarta Area, Indonesia

- Led photoshoot session for baby, maternity, family, and events.- Second Photographer for pre-wedding and wedding events.- Stylist for photoshoot session (props, clothes, and pose)- Graphic Designer and Editor for all assets: photo editing, photo album’s layout, packaging design, social media design- Contacted client and vendors for photoshoot session.- Planning and execute set design for photoshoot session.