Cindy Petersen Email & Phone Number

Roanoke, Virginia Area

The Executive Director provides the scope and direction of the institution’s administration, exhibitions, and public educational programming. Management of the Museum’s day-to-day operations, leadership and supervision of 48+ staff, responsible for the vision, direction, development, and administration of the Museum and for the fundraising activities required for its support. Major areas of responsibility include operational and strategic planning, institutional advancement, governance, financial management of a $4+ million budget, and community and stakeholder relations.

Roanoke, Virginia Area

Roanoke, Va

Museum’s strategic leader in the development and enhancement of programmatic excellence. Ensures positive visitor engagement, creative solutions and long-term educational impact. Key leadership role in accreditation and change processes. Create vision and implement community partnerships and programming for children, youth, and adults.Created a Learning Lab for Leaders training series that has received accolades from the likes of MuseumNext, based in London.Interactive Exhibition Design, 2-Year ProjectReinvented, transformed and innovatively designed interactive children’s learning space.Created new framework and transformed how children engage with art and creative play.Managed assessment, focus groups, work teams and marketing, driving long-term impact.Proven business growth: increased attendance by 300%, length of visit tripled, and repeatvisits. Quoted by visitors as “engaging experience for all ages, a destination for our family”.

Led research and training as part of the National Team for Literacy and the Arts.Facilitated focus groups, developed curriculum and implemented evaluation tools.Managed research study for 10 schools, 30 classrooms and state-wide trainings for 400 teachers across Virginia.

Doubled expansion of non-profit arts education organization, created roadmap for strategy,led fundraising initiatives, and created education creative arts center. Built networks to create strong community support for funding and education opportunities.

Germany

Initiated a series of intercultural seminars for businesses and educators. Conducted cross-cultural trainings and relocation assistance for local companies. Created regional network and co-founder of women entrepreneur conference.

Munich, Germany

Marketed, sold and delivered change management services to global clients in Germany and throughout Europe. Implemented in consumer, retail, transportation, and technology industries. Consulted in executive development, organizational and training needs assessments, communication strategy, instructional design, and job/task analysis.

Munich, Germany

Conducted strategic market research and competitor analysis in seven European countries. Key player in start-up operation for pharmaceutical generic products in Europe.

Ed.M.

Bs, Business Administration

Activities and Societies: Innocents Society, Delta Sigma Pi-Business

Education record

Japanese business and language emphasis