Cindy Pino Email & Phone Number

Las Vegas, Nv, Us

Vista, Ca, Us

Reno, Nv, Us

Neuchâtel, Ch

Stockholm, Stockholm County, Se

As the senior brand marketing communications expert, provided strategic communications counsel and support to the US leadership team.Recruited and mentored internal PR team of five leading pitch efforts, strategic partnerships and collaboration with executive leadership.Developed and implemented omni-channel communications strategy of all new product launches, brand communications and market strategy for C-suite (North America).Collaborated with Global team to outline, measure and track KPIs for team and agency partner. Ideated storytelling campaigns and content that shifted the narrative of FOREO and humanized the brand. Amplified brand growth in North America by researching competitive landscape and potential market growth in Canada ultimately launching with a targeted media and influencer event experience in key market garnering more than 2M total earned impressions.Supported LATAM team with influencer and media launch in Colombia. Conducted outreach and partnered with various top tier broadcast outlets such as Ellen’s “12 Days of Giveaways” and Good Morning America’s “Steals & Deals” bringing national and international exposure to the brand while generating brand loyalty, sales and new customer acquisition.Collaborated with renown celebrities such as Chrissy Teigen and Megan Rapinoe for product launches that generated more than 750 million of impressions in earned media as well as extensive reach and engagement on social media.Continuously maintained brand and products at the intersection of beauty, tech and innovation by winning more than 100 industry and consumer awards and recognition.

Las Vegas, Nv, Us

In this agency leadership role of Director of PR, I administered the communications strategy for all clients. This included the development, implementation and measurement of success of integrated PR and marketing programs for consumer and B-to-B clients. These strategies included earned media, paid media, influencer relations and community relations. Collaborated with cross-functional teams to align and optimize initiatives for increased engagement and brand awareness.

New York, Ny, Us

As Group Head in this global communications firm, I managed and advised many of the agency’s largest consumer accounts such as Walmart and Unilever on the advancement of multicultural collaboration and initiatives. Also provided strategic counsel and insight on new business opportunities as it pertains to the U.S. multicultural market. Developed capability and competency of multicultural team members while driving client retention, satisfaction and growth.