Cynthia Johnston Email & Phone Number

Grand Rapids, Mi, Us

Lowell, Michigan, United States

Manage and enhance the organization's online presence through various digital platforms. Responsible for creating, curating, and distributing content that aligns with the organization's goals and engages its target audience. This role involves managing social media accounts, developing digital marketing campaigns, optimizing website content for search engines, analyzing digital metrics to track performance, and ensuring consistent brand messaging across all digital channels. Also responsible for district storytelling, print publications, and overall communication strategy.

Greater Grand Rapids, Michigan Area

Social Strategies, LLC. delivers a complete social media and integrated marketing solution designed to improve brand recognition, customer loyalty, and engagement.We provide social media consulting and execution services in the following areas:1) General Analysis and Social Marketing Integration Consulting 2) Social Media Strategy Development and Execution 3) Content Curation4) Specialize in organic reach5) Storytelling 6) Relationship building

Greater Grand Rapids, Michigan Area

Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts and integrating interactive media into the overall business strategy.

Oversee all aspects of media and communication for the church including communication strategy, web, publications (print and electronic), signs, and media in a deadline intensive environment across three campuses.

Grand Rapids, Michigan, United States

Manage corporate branding campaign, manage the activities of design, print and finishing operations within Christian Reformed Home Missions to ensure quality control, timely and efficient production of materials. Serve as a liaison for CRHM and Product Services with in-house publication processes and procurement of print media. Plan and schedule publication activities ensuring proper distribution of assignments; set priorities and inspect work to ensure standards of quality are maintained as well as manage all print pricing and negotiations for all projects for CRHM to ensure cost savings.

Grand Rapids, Michigan, United States

Develop and execute advertising strategies to ensure share of market and profitability of the RVP Development companies; development of advertising goal, both short and long term as well as plan and manage creative strategy and execution of media strategy for all mediums; work to evaluate field sales and retail account marketing programs and policies. Manage overall advertising budget of over $4 million to effectively control costs; initiate and manage research to keep the organization focused on consumer and business-owner needs.

Established production objectives and priorities, composed creative briefs, managed product launches and promotions, and generated weekly status reports. Also responsible for leading weekly internal status meetings as well as client status meetings, compiled competitive research for client and agency use, maintained advertising budget for various clients, issued project billing and participated in brainstorming meetings to determine project executions and direction.

Responsibilities included interfacing and serving as liaison for clients, budgeted, coordinated all design and print projects, photography coordination, press checks, ad placement, all promotional material for Seyferth & Associates, Inc. and supervised two people on staff.