Cindy Rochlen Email & Phone Number

United States

Helping bold, forward-thinking solopreneurs and creative agencies who aren’t afraid to challenge the status quo. We’re not just about design—we’re about creating a vibe.

During my time with Creative Circle, America's leading creative recruiting agency, I served prominent clients like Abbott Laboratories, Accenture, Aon Hewitt, CDK Global, and VetnCare demonstrating a blend of versatility and expertise.*Dynamic Role Adaptation: Navigated diverse client demands with a balance of visionary thinking and meticulous execution.*Comprehensive Campaign Leadership: Managed full lifecycle of marketing campaigns, from initial briefs to concept development and client presentations.*Diverse Creative Output: Designed a wide range of styles for both print and digital mediums, customizing each to align with the unique character and goals of various brands.--My experience with Creative Circle underscored my ability to adapt and thrive in varied creative landscapes, meeting distinct brand needs with precision and creativity.

At BetterWork Media Group, post-acquisition by Workforce.com, I led the creative transformation, balancing startup agility with established audience expectations. My key contributions included:*Brand Development: Created BetterWork's visual identity, logo, and branding guidelines, influencing all sub-brands.*Strategic Direction: Orchestrated creative strategies for events, blending new brand elements with HCM's legacy.*Digital Presence: Led the redesign of landing pages, focusing on elevating aesthetics and user experience, readying them for development handoff. Despite facing constraints in execution and prioritization, my role centered on advocating for enhanced visual design and user-centered strategies.*Brand Growth: Implemented strategies to boost brand awareness and engagement, successfully elevating BetterWork's market presence.--My role underscored my expertise in bridging traditional values with innovative future directions.

Chicago, Illinois, United States

At Workforce.com (previously Human Capital Media), I embraced a consultant role, applying my experience and innovation to guide the company through its acquisition and brand transition.*Marketing Design Leadership: Led the creation of impactful sales decks, HubSpot marketing pages, and email campaigns, aligning with their marketing strategy*Digital Strategy & Execution: Developed comprehensive digital advertising strategies, crafting ads and animations for platforms like Facebook and Instagram.*Event Material Design: Conceptualized and executed event materials, effectively representing both HCM and Workforce.com's value proposition to engage potential clients.*Content Refinement: Engaged in copyediting and strategic content alignment, ensuring cohesive messaging across design and copy.--My role at HCM and Workforce.com was a multifaceted journey, blending design, strategy, and mentorship to drive impactful transitions and brand evolution.

Chicago, Illinois

During my tenure at CareerBuilder, I focused on ensuring brand consistency and compelling communication across diverse channels.*Design Leadership: Managed design projects across B2C and B2B channels, overseeing the creation of pitch decks, white papers, web ads, and trade show booths.*Project Oversight: Guided projects from inception to completion, ensuring innovative concept development and meticulous execution.*Brand Refresh Initiative: Spearheaded a comprehensive brand refresh, establishing guidelines for color schemes, logo usage, imagery, and typography.*UX Collaboration: Partnered with Design Leads to enhance the brand's UX presence, prioritizing accessible design and user engagement.*Asset Management: Implemented a structured naming and versioning system for digital assets, enhancing efficiency across departments.*Team Development: Fostered team growth through specialized workshops and individual mentorship, nurturing a creative and collaborative environment.--My role at CareerBuilder was a blend of creativity, strategy, and leadership, contributing to a unified brand vision and team growth.

Greater Chicago Area

My role was a fusion of creative leadership and hands-on design, leaving a significant mark:*Leadership: Headed a team of an Art Director, Designer, and Production Artist, overseeing the production of over 2,000 quarterly print magazines and managing partnerships with print vendors for efficient distribution.*Conceptualization: Led brainstorming sessions for weekly editorial features, ensuring content resonation with our audience.*Design Versatility: Created a range of materials, from editorial layouts and event assets to mobile app UI elements and engaging pitch decks.*Visual Excellence: Maintained high standards in image quality, particularly in photo retouching for magazine covers and advertisements, to enhance their digital and print appeal.--Despite initial setbacks due to layoffs, the relationships and skills I developed at HCM paved the way for future collaborations.

Greater Chicago Area

During my time at Upshot, a leading Chicago ad agency, I embraced a dynamic role as Junior Art Director:*Client-Focused Creativity: Spearheaded the design process for renowned clients including Head & Shoulders, Family Dollar, CVS, Kraft, and others.*Comprehensive Project Involvement: Managed entire creative cycles from conceptualization to client pitches, design development, and final file preparation for production teams.*Wide-Ranging Outputs: Developed an extensive portfolio of digital and print marketing materials, POP displays, and unique CPG packaging designs.--At Upshot, my role highlighted my versatility in managing and executing diverse creative projects with keen attention to detail and client needs.

Greater Chicago Area

Significantly contributed to the print production processes for major clients including Red Bull, Hilton Hotels, Mars Inc, and Sprint:*Managed Major Client Projects: Led print production for Fortune 500 clients, ensuring top-quality results and client satisfaction.*Specialist Training & Mentorship: Successfully onboarded and mentored new production specialists, enhancing team performance and cohesion.*Streamlined Workflows: Collaborated closely with the creative team to refine file management and workflow processes, boosting overall efficiency and productivity.--At BrandMuscle, my role was centered on balancing large-scale production requirements with detailed process improvements to achieve exceptional project outcomes.

Greater Chicago Area

I helped to shape the visual narrative of a nationally recognized satirical newspaper:*Crafted Engaging Visuals: Developed layouts and illustrations that perfectly complemented The Onion's satirical content, enhancing the brand's unique voice.*Collaborative Design Efforts: Collaborated with editors, writers, and designers to produce engaging visuals for both print and digital platforms.*Managed City Editions: Directed the creation of flat plans for various city editions, ensuring each maintained a distinct yet consistent identity.*Oversaw Print Production: Coordinated the production of multiple city papers, liaising with print vendors to meet tight deadlines without compromising on quality.*Coordinated Delivery: Ensured timely and accurate delivery of print-ready assets in collaboration with printers and external teams.--In this position, my ability to blend creativity with meticulous organization was key to delivering visually captivating content to The Onion's readers.

Greater Chicago Area

Stepping up at The Onion meant designing ads that caught the eye and sparked a chuckle. Here's a snapshot:* Design & Satire: Merged client branding with The Onion's humor, creating ads that stood out and resonated.*Advertising Savvy: Leveraged key advertising principles to drive engagement.*Team Collaboration: Partnered with sales, designers, and clients to bring ad concepts to life.*Clear Communication: Kept everyone on the same page throughout the design journey, ensuring successful outcomes.Every ad was an opportunity to combine creativity with brand strategy, making sure both our clients and readers were delighted.

Greater Chicago Area

At The Onion, I wore many hats, but my favorite? Ensuring every visual we produced looked its absolute best. I played a pivotal role in getting images ready for their big moment—be it in print or digital. Here's a snapshot of my time there:* Quality Advocate: Delved deep into the technical side, troubleshooting files that didn’t quite fit the mold, ensuring they met The Onion's quality standards and technical specifications.* Collaboration Enthusiast: Worked hand-in-hand with an ensemble of talented designers, sharp-eyed editors, and sales experts to ensure all production deadlines.* Cool Under Pressure: The fast-paced, deadline-driven buzz of The Onion? I thrived in it. Every project was a new challenge.

Bachelor Of Fine Arts - Bfa, Graphic Design

Activities and Societies: National Honors Society, AIGA

High School Diploma