Cindy Rochlen Email & Phone Number

United States

Helping bold, forward-thinking solopreneurs and creative agencies who aren’t afraid to challenge the status quo. We’re not just about design—we’re about creating a vibe.

During my time with Creative Circle, America's leading creative recruiting agency, I served prominent clients like Abbott Laboratories, Accenture, Aon Hewitt, CDK Global, and VetnCare demonstrating a blend of versatility and expertise.*Dynamic Role Adaptation: Navigated diverse client demands with a balance of visionary thinking and meticulous.

At BetterWork Media Group, post-acquisition by Workforce.com, I led the creative transformation, balancing startup agility with established audience expectations. My key contributions included:*Brand Development: Created BetterWork's visual identity, logo, and branding guidelines, influencing all sub-brands.*Strategic Direction: Orchestrated creative.

Chicago, Illinois, United States

At Workforce.com (previously Human Capital Media), I embraced a consultant role, applying my experience and innovation to guide the company through its acquisition and brand transition.*Marketing Design Leadership: Led the creation of impactful sales decks, HubSpot marketing pages, and email campaigns, aligning with their marketing strategy*Digital.

Chicago, Illinois

During my tenure at CareerBuilder, I focused on ensuring brand consistency and compelling communication across diverse channels.*Design Leadership: Managed design projects across B2C and B2B channels, overseeing the creation of pitch decks, white papers, web ads, and trade show booths.*Project Oversight: Guided projects from inception to completion.

Greater Chicago Area

My role was a fusion of creative leadership and hands-on design, leaving a significant mark:*Leadership: Headed a team of an Art Director, Designer, and Production Artist, overseeing the production of over 2,000 quarterly print magazines and managing partnerships with print vendors for efficient distribution.*Conceptualization: Led brainstorming sessions.

Greater Chicago Area

During my time at Upshot, a leading Chicago ad agency, I embraced a dynamic role as Junior Art Director:*Client-Focused Creativity: Spearheaded the design process for renowned clients including Head & Shoulders, Family Dollar, CVS, Kraft, and others.*Comprehensive Project Involvement: Managed entire creative cycles from conceptualization to client pitches.

Greater Chicago Area

Significantly contributed to the print production processes for major clients including Red Bull, Hilton Hotels, Mars Inc, and Sprint:*Managed Major Client Projects: Led print production for Fortune 500 clients, ensuring top-quality results and client satisfaction.*Specialist Training & Mentorship: Successfully onboarded and mentored new production.

Greater Chicago Area

I helped to shape the visual narrative of a nationally recognized satirical newspaper:*Crafted Engaging Visuals: Developed layouts and illustrations that perfectly complemented The Onion's satirical content, enhancing the brand's unique voice.*Collaborative Design Efforts: Collaborated with editors, writers, and designers to produce engaging visuals for.

Greater Chicago Area

Stepping up at The Onion meant designing ads that caught the eye and sparked a chuckle. Here's a snapshot:* Design & Satire: Merged client branding with The Onion's humor, creating ads that stood out and resonated.*Advertising Savvy: Leveraged key advertising principles to drive engagement.*Team Collaboration: Partnered with sales, designers, and clients.

Greater Chicago Area

At The Onion, I wore many hats, but my favorite? Ensuring every visual we produced looked its absolute best. I played a pivotal role in getting images ready for their big moment—be it in print or digital. Here's a snapshot of my time there:* Quality Advocate: Delved deep into the technical side, troubleshooting files that didn’t quite fit the mold.

Bachelor Of Fine Arts - Bfa, Graphic Design

Activities and Societies: National Honors Society, AIGA

High School Diploma