Cindy Borges Email & Phone Number

El Segundo, California, United States

El Segundo, California, United States

Supporting an amazing group of people on the Toyota Global Olympics Team at Saatchi. Sharing knowledge, organization, processes and passion.

Playa Del Rey Ca/Greater Los Angeles Area

Offering strategy, channel planning, and media management (including audio, video, digital, email, social and direct response media) and strategy for web development. Have worked across multiple categories/industries including Automotive (Acura, Infiniti, Hyundai, Mitsubishi, Toyota, So Cal Ford Dealers), CPG, Higher Education, Mortgage, and Supply Chain.

Los Angeles, California

• Provided strategy and support on three divisions of the Amazon business: XCM (cross-channel marketing), Prime Video (entertainment and content) and AWS (cloud technology) • Lead a team of five employees providing oversight and quality control • Hands-on support in writing POVs, maintaining budgets, setting up new processes and attending client and agency management meetings• Contract ended as a result of Covid-19

Playa Vista, Ca

Managed various projects for AT&T Internet and DirecTV including daypart and zip analysis, competitive deep dive, setting up direct response test with sister media agency, Pathway

Greater San Diego Area

• Provided strategic oversight of 92 co-op markets; approved Media and Creative proposals. (Top 20 market growth represents 50% of total company sales).• Established and maintained relationships with co-op board franchisees across the country.• Supervised platform automation, strategy, and message development for the national email program.• Led in-house creative department for the franchise network of 4,700 centers through automated platform (AccuConnect).• Advertised co-op and ecommerce online print products through digital banners and paid search. o Ensured achievement of KPIs (YOY results: orders – up 20% , sessions/traffic – up 27%, and revenue – up 24%).

San Diego, California

• Drove best practices and overall quality control through strategic leadership.• Developed and executed media plans; tracked client conversions/enrollment. • Advised clients including National University, JFK University, and WestMed.

Sherman Oaks, Ca

• Position was created to align general market strategies to direct response clients• Provided strategic support for TrueCar.com, OYO Direct (direct to consumer offerings with CPG brands), Hotwire and OxiClean• Short stint at ICON due to move to San Diego

West Hollywood, Ca

• Integrated data from varied departments to develop comprehensive insight-driven plans.• Initiated direct response media buying; Bridged communications with clients including TurboTax, Intuit Small Business, Aspen Dental, and Dole Fruits. • Oversaw the execution, tracking, and optimization of campaigns in partnership with DR Agency.• Led traditional and digital media planning teams.• Performed hands-on management of Legoland Florida and So Cal Ford Dealers.

Los Angeles, Ca

• Established the media planning department for PHD in Los Angeles (traditional and digital) to support the Mitsubishi Motor Company business (National & Regional)• Managed office administration including hiring, best practices, process development, quality control and workflow• Supported PHD's West Coast Director with New Business: California Lottery, Air New Zealand, Schiff Nutrition

Santa Monica, Ca

• Recruited to manage the direct response operation with primary responsibility to ditech.com • Provided strategy and planning for Hyundai Dealers, Jenny Craig, Petco and Sonicare

Encino, Ca

• Involved in opening and building the business in Los Angeles office• Managed the staff; inspired growth through development of training programs• Oversaw traditional and DR buying and planning teams for Countrywide Home Loans- Boomaranged to KSL Media from 2004-2005