Cindy Spitz Email & Phone Number

Cleveland, Oh, Us

Lead content marketing strategy for CBIZ Accounting, Tax and Advisory services.

I help business leaders connect with their audiences to drive revenue growth with the right messaging, the right channels at the right time.Respected B2B content strategist, writer and public relations professional with specific expertise in CPA & business advisory services, manufacturing, real estate, health care and public affairs. Considerable experience in executive communications and thought leadership.

Columbus, Oh, Us

Managed the development, implementation and measurement of integrated campaigns across paid, earned, owned and shared channels. Responsible for the day-to-day activities on communications projects for agency clients, with an emphasis in the B2B space. Committed to ensuring that clients achieve their strategic marketing goals with the appropriate blend of agency resources and tools.

New York, New York, Us

Managed all marketing content initiatives across multiple platforms and formats to help drive sales, engagement, retention, leads for agency clients. Collaborated with Marcum Strategic Marketing clients and Marcum professional staff to develop content strategy and author communications (i.e., web copy, blogs, white papers, e-books, presentations, etc.) among all channels including online, social media, mobile, video and print.

Led marketing content initiatives across multiple platforms and formats to help drive sales, engagement, retention, leads and positive customer behavior for the firm and agency clients. Collaborated with marketing agency clients and Skoda Minotti professional staff to author all written communications (i.e., web copy, blogs, white papers, e-books, presentations, etc.) and to ensure branding is high quality and consistent among all channels including online, social media, mobile, video and print.

Content Strategy and Execution. Marketing Communications. Public Affairs. Media Relations. Developed and lead integrated communication programs. Worked closely with senior management teams to develop communications strategies around top-line growth objectives. Wrote external and internal communications that align with marketing strategy and core values. Industries served include: financial services, manufacturing, professional services, education, nonprofit and health care. Specific areas of concentration include: digital and traditional content strategy and execution; internal communication; technical writing; public affairs including thought leadership, issues management, legislative/regulatory communications and PAC development; business development strategy; corporate collateral and websites.

Cleveland, Ohio, Us

Developed strategic public relations initiatives to drive revenue for consumer and wealth segments of Cleveland-based KeyCorp, one of the nation's largest bank-based financial services companies, with assets of approximately $97 billion. Managed government relations and community development banking communications.- Initiated and developed creative PR initiatives to drive segment objectives, leading team members to successfully attain results. - Promoted Key investment advisory capabilities in post-divestiture climate, resulting in more than 70 million media impressions in six months, including CNBC, Bloomberg TV, The Washington Post, AP, Reuters, and CNNMoney.- Wrote high impact speeches for bank’s chairman/CEO, and Senate testimony for senior executives.- Managed $1.5 million agency budgets to more efficiently tie initiatives to ROI.- Briefed bank executives on legislative and regulatory changes affecting banking industry.

Developed marketing communications strategy for manufacturing, healthcare and high-tech client base. Won new business for agency within first few months. Grew existing accounts based on exceptional client service and results-driven media placements. - Created integrated brand identity, driving consistent brand promise throughout client’s collateral, advertising, Web site and public relations programs.- Cultivated strong relationships with national and local media, resulting in key placements among clients’ targeted trade and consumer publications.- Provided counsel to clients on effective media relations, crisis communications and issues management.- Developed new business presentations for agency, writing proposals and directing team presentations.- Directed strategy for new product launches, implementing tactics to gain optimum media exposure.- Supervised and trained account teams, overseeing clients’ marketing programs and budgets.

B.A., English/Journalism

Education record

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