Cindy Shen Email & Phone Number

Netherlands

Netherlands

Netherlands

Eindhoven Area, Netherlands

As a BDM for WPP proprietary technology: Dynamic Content (a SaaS product that focuses on marketing content optimization), I worked closely with the Global Sales Director and the technical and account management teams. I managed global and most strategic partners. I safeguarded a flourishing adoption and expansion by strategically engagement and planning of.

Eindhoven, North Brabant, Netherlands

Eindhoven Area, Netherlands

Advocates gender equality and inclusion at the workspace

Shanghai City, China

• Key account: adidas, DysonKey responsibility: responsible for digital social media communication strategy. Part of WPP Group. My main account Adidas Originals. In addition, I worked on projects for Dyson and Gap. One.
• provided social & digital strategic guidance to clients;
• mentored the account team;
• ensured on-schedule delivery within the allocated budget;
• actively contributed to the strategic thinking processes;
• planned and prepared presentations;

Shanghai

• Key account: The North FaceKey responsibility: The North Face brand positioning & campaign launch for China. At Factory I worked on clients: The North Face, Oakley, Air New Zealand, and Converse. I was the 2nd hire of.
• consulted for the North Face digital campaign launch, their sustainability event, and the North Face social media campaign;
• launched Air New Zealand 1st China safety video, consulted on their social media campaign;
• worked on the Oakley 2013 summer campaign creative.

Shanghai City, China

During this period I took a “break” from my career to try to achieve a long held ambition: to own my own business. Owning a shop, specially a snack bar was very different from working for a company. In doing so I learnt a lot about managing people, dealing with stress, planning and budgeting and meeting goals. I eventually sold the business..

Shanghai City, China

• Key account: Coca-ColaKey responsibility: Integration Marketing Communication, leading agency for Coca-Cola 2008 Olympic Games At Leo Burnett I worked as part of an integrated team dedicated to the Coke 2008 Olympic.
• “Olympic Torch Relay” launch TVC;
• Coca-cola product video production;
• Welcome Torch event coordination;
• the successful launch of Coca-Cola “Happiness Factory” campaign at the end of 2008;
• the successful launch of Coke Zero TVC/OOH in 2009;

Shanghai, China

Executive Mba

Certificate, Communication Science

Certificate, Digital Marketing Channels: Planning

Bachelor'S Degree, International Business