- Leading the B2C and B2B commercial strategy in each of the four countries.- Ensuring maximization of revenue working closely with the OCG Group to ensure optimal shaping of the company's revenue strategy (pricing, promotions, distribution, partnerships, agreements with third parties) according to dynamics of each local market- Accountable over market share and ticketing revenue of 120 cinemas (€500m revenue) - Leading a team of 7 people (3 in Italy, 2 in Spain, 2 in Germany)

- Providing region-wide strategic leadership and co-ordination of all measurable yield-driving strategies, protocols and governance necessary to achieve stretch targets - Accountable over market share and ticketing revenue of 98 cinemas (€300m revenue) - Leading a team of 5 people (3 in Italy, 2 in Spain)- Regularly travelling on a weekly basis among Milan, Barcelona and London

- Reporting to the Commercial and Marketing Director, and establishing a team of 8 FTE- Accountability over all activities aimed to increase revenue and market share of the UCI Cinemas circuit in Italy: pricing, promotions, local marketing, advertising, B2B sales- Accountability for the revenues coming from ticketing and from commercial agreements (about €140m), through definition and implementation of the pricing and promotional strategy for the 50 venues owned by the company- Accountability from a commercial, financial and operating perspective for all ticketing agreements signed by the company with third parties- Definition of all commercial activities of the company, both national and local

- Reporting to the Managing Director, Italy- Strategic and analytical support to most activities of the company, with C-level executives (Operations, Marketing, Finance & Administration, Film Booking & Programming) as main internal customers- Accountability for competitive analysis- Accountability for Budget, Forecast, Corporate Plan processes for Italy- Development of financial plans for new site openings and acquisitions- Coordination of acquisition processes and accountability over the Financial Due Diligence- Successfully contributed to delivering of three major acquisitions, currently accounting for about half of the business in Italy- Operational support in the integration of the new venues- Accountability for non-recurring reporting for the Italy business- Successfully contributed to the startup of the screen advertising agency of the exhibitor- Continuative support to the Continental Europe Direction based in Barcelona and to the Group Direction based in London

- Customer and competition analysis, operational planning of marketing activities aimed at development of market share of the company in the Italian market- Operational support to CRM, focused on the launch of loyalty program (skin ucicard)- Management of the on-line customer care service in the test and launch stages, and coordination of the information process throughout the involved departments

- Operational accountability on the multiplex (18 screens, about 50 employees, no.1 site in Northern Italy)- Local operational marketing: retail sales optimization, film programming, support to events, CRM, operational management of relationships with third parties- HR management at the venue (recruiting and administration)- Local managerial accounting, regular reporting- Cash and safety management- Crisis management

- Founder and Administrator of the top Italian web community about EDM (electronic dance music) in mid 2000s- Startup and continuous management of the project, both on a commercial and technical perspective- Development of the on-line community and of the brand, recruiting, training and management of staff- Organization of events and promotional activities, also for third parties- Development of advertising sales and key partnerships with local media and record labels- Release of a Danceteque branded compilation in summer 2005, in cooperation with a major local record label

- Marketing and technical support to innovations made by the company, within ACIN (Accenture Customer Innovation Network) team- Engagement in the first QR Code project in Italy