Cj Howe Email & Phone Number

Portland, Oregon Area

Portland, Oregon, United States

Led start-up business with partner to successful Phase 1 funding and transition from LLC to C-Corporation. Primary deliverables include: comprehensive strategic plan; custom executive summaries for potential investors; negotiated manufacturing pricing and terms, distribution pipeline planning, and marketing agency contract framework; Developed Brand & Marketing plan; Provided support to fractional CFO with development of financial projection pro forma and stress tested business model.

Milwaukie, Or

Vancouver, Wa

Developed strategic position and visual identity for portfolio of brands. Monitored marketing execution to ensure alignment with confirmed brand position. Lead development of corporate product innovation themes and 3 year new product ideation pipeline in support of multiple channel & consumer needs. Marketing leadership over brick & mortar and ecommerce channels. Utilization of traditional as well as emerging social media marketing tools. Lead licensing efforts to maximize return on key… Show more Developed strategic position and visual identity for portfolio of brands. Monitored marketing execution to ensure alignment with confirmed brand position. Lead development of corporate product innovation themes and 3 year new product ideation pipeline in support of multiple channel & consumer needs. Marketing leadership over brick & mortar and ecommerce channels. Utilization of traditional as well as emerging social media marketing tools. Lead licensing efforts to maximize return on key intellectual property including brand trademarks and technical innovation. Show less

Established and executed global brand straegy for Ryka focused on true expectations of the 21st century female fitness enthusiast. Grew revenues as a result of fresh brand position, visual ID, product strategy, and marketing plan. Full P&L accountability.

Lead cross-functional global team to acheive leadership in volume and value of the sports drink and bottled water segments outside of North America while profitably challenging the category leaders within North America. Established 3 year global sport drink strategy with #1 volume and value share targets worldwide. Lead development and execution of new visual identity for the PowerAde brand worldwide. Developed brand consoldiation strategy for bottled water to deliver improved profitability… Show more Lead cross-functional global team to acheive leadership in volume and value of the sports drink and bottled water segments outside of North America while profitably challenging the category leaders within North America. Established 3 year global sport drink strategy with #1 volume and value share targets worldwide. Lead development and execution of new visual identity for the PowerAde brand worldwide. Developed brand consoldiation strategy for bottled water to deliver improved profitability globally. Show less

General Manager for Memory Keeping platform. Strategic responsibility to build demand for the Hallmark brand as consumers move into the digital age. Established 3 year business plan for Memory Keeping platform including bolstering existing printed product base plus entering the digital memory keeping opportunity. Full P&L accountability.