At the forefront of digital dematerialization and innovation, serving as a specialized consultant within the exclusive domain of the Bitcoin sector with laser-focused dedication, I aim to empower tech pioneers to adeptly leverage the Bitcoin blockchain with strategic finesse. As a Bitcoin brand artisan and champion, I forge product development and marketing strategies together to amplify the global adoption of BTC as an entirely new asset class—one which has no "second best".My mission is steadfast: to drive transformative growth for enterprises aligned with our collective vision of a decentralized tomorrow, firmly committed to enhancing Bitcoin's foundational Layer 1 protocol while exploring the burgeoning potential of Layers 2, 3, 4, and beyond—while always upholding the integrity of Satoshi Nakamoto's original vision.CJ Argüello has been BTC owner since block #411,344 (May-11-2016).

Founded as a long-term holding company, Arising Ventures specializes in acquiring tech startups with solid products but struggling business models. The company revitalizes these startups, steering them back to profitability.As the sole product and marketing manager for three tech startups under Arising Ventures: 1) Client Connect, 2) UpCounsel, and 3) Abstract, my role expanded significantly to meet the diverse needs of the holding company. I spearheaded product management and marketing strategies, enhancing product lifecycles across various brands. Additionally, I crafted the branding and messaging for Arising Ventures, aligning company identity with market expectations.

Client Connect offers automated marketing and direct advertising services for criminal defense attorneys, providing timely Email & SMS campaigns to newly arrested individuals across the US.I led the product development and marketing initiatives at Client Connect, focusing on enhancing user experience and optimizing lead generation via advanced data parsing & analytics. Key achievements include real-time updates for end-user prospects, customizable lead filters by geolocation and crime type, and a streamlined onboarding and subscription process using Stripe. I collaborated closely with engineering to ensure data accuracy and implemented AI-driven A/B testing for marketing content, significantly improving conversion rates while maintaining legal compliance.

Abstract functions as 'GitHub for UI/UX designers', centralizing version control for design components across multiple platforms to ensure coherence and up-to-date collaboration.Tasked with addressing backend technical debt and bugs at Abstract, I strategized with the engineering team to reduce data storage costs by 85% by implementing on-demand reconstruction of seldom-used design files. I also overhauled the billing and subscription model to a per-editor seat basis, which streamlined revenue flow and closed financial loopholes, transforming Abstract from marginal profitability to substantial profitability.

UpCounsel is a leading online marketplace for legal services in the US, offering access to top-tier legal expertise at a fraction of traditional law firm costs.At UpCounsel, I focused on enhancing revenue streams from both clients and attorneys. After identifying discrepancies in conversion data, I led a deep-dive analysis that corrected double-tracking and false positives, establishing a foundation for reliable data. This enabled targeted improvements in user experience, SEO, content optimization, and payment systems, significantly boosting active and new user engagement, transaction volume, and revenue.

Aragro, a leader in agricultural technology, offers a Farm Management System (FMS) and Enterprise Resource Planner (ERP) tailored for the unique demands of Latin America's agribusiness. This web-based application empowers farm managers to modernize and digitize operations, providing comprehensive control over production, costs, labor, supplies, and logistics, with enhanced analytics and reporting capabilities. As Head of Product, Design, & Marketing, I led a comprehensive overhaul of both the software and brand identity. I spearheaded the recruitment of top-tier engineering talent and directed a ground-up rewrite of the system, significantly enhancing functionality and user experience. My strategic initiatives included integrating BTC as the backend unit of account, pioneering its use as a standard measure against other currencies, providing an innovative financial reference point for the future as the US dollar is subject to the same potential destabilization factors as every other fiat currency.

Now defunct, Public Market intended to provide alternative, decentralized eCommerce platform using blockchain technology along with a tokenomic rewards system to align the incentives of both buyers and sellers. At its height, Public Market’s online, multi-merchant marketplace offered more than 4-million products. The aim of the company was complete decentralization of eCommerce by 2030, eliminating further monopolization of today's online rent-seeking multinational, centralized giants. As Director of Product, I led the product, design, and engineering teams to develop a fully functional eCommerce web app from scratch in 8 months, while simultaneously setting up our marketing website and getting it ready for beta launch. I directly managed two full-stack software engineers, an associate product manager, and a UX/UI designer.

Simbi.com, backed and funded by Y-Combinator and Greylock Partners, created an innovative double-sided marketplace and community, allowing the free exchange and bartering of services in a peer-to-peer network. Imbued with a native, non-convertible, digital currency the platform's "Symbiotic Economy" aimed to solve for the 'coincidence of wants' problem, while simultaneously fostering community engagement and growth via an alternate economy based on deeds, not dollars. Simbi.com continues to exist today, not as a private venture, but as a 501(c)(3) non-profit organization. As Simbi’s first employee, I paved the way from alpha to beta to our final product. Taking on four increasingly senior roles as UI/UX Designer, Marketing & Advertising Manager, Customer Support Manager, and Product Manager, we went from 0 to 200k+ active users in 2.5 years.

Abundance Labs is the parent company of a portfolio of Silicon Valley startups. As Director of Branding & Marketing, I led the creation of a unique identity for each venture, managing the copywriting and designing of our brand identity books and UI/UX style guides. In addition, I was responsible for the creation, management, and upkeep of all social media platforms, blogs, customer support systems, and advertising campaigns via user analytics, SEO, and data-driven conversion funnels and statistics.

Merkeley+Partners is an award-winning New York City-based advertising agency known for its strategic and results-driven campaigns. In early 2015, following the acquisition of three new clients, Merkley+Partners sought skilled creatives for their expanding portfolio. As the lead copywriter for these new businesses, I spearheaded digital campaigns for automotive clients like Mercedes-Benz, STP, and Armor All. My tenure at the agency was brief, as I pursued a tech career in Silicon Valley shortly thereafter in search of an industry with greater global impact.

J. Walter Thompson, established in 1864, is one of the world's oldest and largest advertising agencies, renowned for its creative campaigns that resonate globally, shaping cultural trends. At JWT’s affiliate agency of choice in Nicaragua, I served as a copywriter and managed key accounts like Toyota, Suzuki, and Movistar, a Spain-based telecommunications multinational corporation. My work on the Tribu Movistar TV spot was celebrated as Movistar’s top global campaign of 2012.

*First job out of college*My natural inclination to organize led me to run our logistics efficiently and effectively. • Responsible for all export containers leaving from Norfolk, VA to Africa, Asia and Europe.• Acted as primary liaison between the local port terminal and the shipping line for exports.• Inventoried containers in-gated at the pier accounting for terminal fees resulting from rollover,demurrage, and special handling.• Looked over each shipment’s supporting documentation to ensure it was submitted in a timelymanner and had enough information as required by customs and company policy.• Generated and submitted final load list of approved export containers for port captain planners.

My dedication to the art of storytelling led me to pursue and ultimately procure this position for the university's literary magazine and its annual anthology of curated student works of prose and fiction. I was responsible for two primary publications: 1) Annual literary magazine "Re/Creating Reviews," 14th edition: "The Naked Garbanzo"• Worked closely with student authors to revise and edit their work before publication.• Created the magazine’s layout using Adobe InDesign and collected student art and photographyto be published throughout the year.• Formed part of a committee of students and professors dedicated to the selection of studentliterary works to be published.2) Bi-monthly newsletter "The Real" • Spearheaded a movement to resurrect the previously abandoned literary newsletter for college circulation.• Revamped the style and layout of the publication and recruited students as column writers.• Verified the quality of the articles, making sure they were concise and relevant enough to engageeven those student readers not particularly interested in literature.