Delivering targeted marketing campaigns for the Business & Private Banking arm of the bank, my role is to use data to drive meaningful interactions with our customers to secure and enhance their financial wellbeing.We leverage data and innovative technology to deeply understand our customers and derive world-class insights to support commercial strategy and decision-making. We proactively uncover customer needs and partner with Sales, Marketing and Digital to deliver the best offer and outcome to our customers via the most optimal channel.Roles/responsibilities have so far included:* Driving business marketing transformation to use of customer decisioning technologies (Pega)* Determining best contact strategies for targeted marketing campaigns* Target customer segmentation and analysis* Campaign development using a variety of customer contact channels (email, mail, telemarketing, online, mobile)* Dashboard and insights development* Measuring campaign performance, incremental uplift

Delivering targeted marketing campaigns for the retail arm of the bank, specifically focusing on the Small Business segment and supporting branch sales activities. My role is to use data to drive meaningful interactions with our customers.Roles/responsibilities have so far included:* Determining best contact strategies for targeted marketing campaigns* Target customer segmentation and analysis* Campaign development using a variety of customer contact channels (email, mail, telemarketing, online, mobile)* Dashboard and insights development* Measuring campaign performance, incremental uplift

Was most recently assigned to client at Qantas as a Business AnalystRoles/responsibilities had included:* Consulting price/rate management* Administration/customisation of MS Access reporting database* Development of MS Access reports/queries/macros for various management stakeholders* Supporting program management reporting needs* Supporting consulting sales team during Application Services RFP* Supporting Agile enablement in the Program office* Eliciting Functional/Non-Functional requirements for a Contact Centres application upgrade projectPast client engagements have included:1) Westpac Banking Group.Roles/responsibilities included:* Application/Java Developer (IT Specialist), investigating, analysing and fixing software defects* Business Analyst, worked with teams from St. George Bank and Westpac in developing solution requirements and design for branch network compliance project (Anti-Money Laundering/Counter Terrorism Financing Act)2) National e-Health Transition Authority:Roles/responsibilities included:* System integration test preparation & execution* System test execution* Helping to develop the National Authentication System for Health to support Australia's e-health strategy3) Parkinson's NSW:Roles/responsibilities included:* Eliciting & managing client requirements/expectations* Designing & developing a custom database web application (built on Java J2EE) to meet requirements* Testing & deploying this web application* Training users on use of the web application

Completed an Honours degree thesis studying the development and implementation of Enterprise Architecture in organisations.

Architecture and design activities for solutions at Transfield Services, in the Business Information Services division. Helped lead an Action Research project in the company which led to the implementation of a business architecture for closer Business Strategy and IT alignment.

Was assigned to Intelligent Networks project at Energy Australia. Highlights of the job were working with a friendly and dedicated team towards building an application utilising SmartGrid technologies.

Worked Jan-Jun 2008 on Industrial Training placement through UNSW course, then worked part time since then (2 days per week on average) until May 2009.Worked with various Enterprise Application Integration projects using webMethods tool, developed web services, dsp pages using wM. Also had roles in solution design and integration testing teams, working closely with other solution architects on media projects.