Claudia Calderon Email & Phone Number

Santa Monica, California, United States

Notable Projects: Red Bull Symphonic 2023, Red Bull Origin, Red Bull BC One National Final 2022, 2024, Red Bull SoundClash LA 2024- Responsible for the development of overarching communications strategy and execution throughout the region across several different playgrounds in Culture, Sports and Brand.- Crafting and executing communications plans, defining messaging and ensuring most efficient tactics to promote earned media coverage and influencer integration/amplification- Building and maintaining a network of journalists, writers, videographers, editors, social media producers to bring content to life- Working cross-functionally across departments to unlock full potential of plans across brand verticals and achieve campaign goals- Managing communications budgets across all projects to reflect priorities and achieve expected outcomes- Serving as region liaison for Red Bull Media House, providing local insight and identifying storytelling opportunities with scale- Ideating, planning and execution of premium hosting plans and experiences for media and influencers surrounding brand properties and third-party festivals/activations- Managing external PR agency partners and freelancers to ensure implementation communications strategies in-line with brand goals and priorities- Providing business planning input to support development of regional communications plans alongside Santa Monica Communications teams

Culver City, California

-Day-to-Day lead for Sony Pictures Television (SPT) Corporate Communications in LATAM:o Worked closely with the international production, distribution and marketing teams to devise and execute communications strategieso Drafted and serviced pertinent press materials: releases, biographies, talking points and pitches for executives in trades' special issueso Secured placement in pan-regional trade outlets, coordinating press interviews and speaking opportunities for high-level executiveso Point of contact for networks PR in Mexico and Brazil to ensure in-line company messaging- Maintained department and companywide materials including editorial calendars, media lists, press clips, awards calendars and production trackers- Supported SPT across all lines of business: domestic, international production and distribution, LATAM networks and Funimation as well as the internal communications team

Burbank, Ca

- Oversaw national field promotional campaigns- Pitched and procured Latinx publicity in key markets- Developed national and regional Latinx-targeted promotionalstrategies- Coordinated promotional event logistics and staffing, media promotions and events in top markets- Drafted pertinent communications materials

Burbank, Ca

Burbank, Ca

- Participated as part of the targeted marketing team for Warner Bros. Pictures for Latinx and African American audiences-Tracked and gathered publicity and promotional breaks daily- Developed and created social media content

West Hollywood, Ca

• Participated as part of the publicity and promotions teams• Drafted, edited and proofread social media content, blogs, biographies, media alerts• Created and compiled press clip binders to showcase campaign success• Staffed premieres and special events• Managed and maintained media lists• Developed and maintained relationships with key bloggers and influencers, managed stylist lists, pulling schedules and celebrity gifting• Tracked and clipped relevant press coverage

Staples Center, Home Depot Center (Now Stub Hub)