Paid Social Media Coordinator
Lead and execute social media strategies to increase brand awareness and engagement across multiple platforms including Meta (Facebook, Instagram, WhatsApp, Facebook Groups), X, Pinterest, LinkedIn and TikTok.Develop and implement paid media plans across all social platforms, managing campaign budgets effectively and ensuring optimal allocation of resources.Track and analyze the performance of paid and organic social media campaigns using tools such as Meta, TikTok, X, and Pinterest ads… Show more Lead and execute social media strategies to increase brand awareness and engagement across multiple platforms including Meta (Facebook, Instagram, WhatsApp, Facebook Groups), X, Pinterest, LinkedIn and TikTok.Develop and implement paid media plans across all social platforms, managing campaign budgets effectively and ensuring optimal allocation of resources.Track and analyze the performance of paid and organic social media campaigns using tools such as Meta, TikTok, X, and Pinterest ads Manager to ensure continuous improvement and ROI.Maintain a comprehensive content calendar, scheduling and optimizing posts for maximum reach and engagement.Collaborate with cross-functional teams to integrate messaging and ensure a vibrant and consistent institutional voice across all channels. Show less