Cj Michalak, Mba Email & Phone Number

Baltimore, MD, US

Baltimore, Maryland Area

• Brand Strategy and Activation: Strategically transformed Constellation's creative style and governance, significantly increasing brand KPIs, winning Hermes Platinum for Creative, Association of National Advertisers –.
• Corporate Branding and Strategic Sponsorship: Managed annual budget of $9mm+ with 250%+ ROI Manage strategic inclusion + creative development of all branding elements, including: engagement, media, digital marketing +.
• Mass Markets Residential Acquisition + Retention: Integrated marketing campaigns yielding 2mm+ enrollments with best-in-class retention rate Managed execution of market entry and multiple, integrated Residential and.

• Managed overarching social media strategy and communities for the institution, including crisis communications
• Maintained flagship social media pages facebook.com/John.Hopkins.Medicine and twitter.com/HopkinsMedNews; growing community to more than 10 specialty sub-sites, 10,000 Facebook “likes” and 5,000 Twitter followers
• Managed, developed and implemented pay-per-click, search engine marketing campaigns and web banner advertising for select service lines, recruitment advertising, clinical trial marketing and Johns Hopkins Medicine.
• Managed, developed and consulted on email marketing campaigns for select service lines, referring physicians, consumers and internal audiences
• Managed multi-media campaigns for clinical service line research studies
• Developed and managed independent, comprehensive marketing strategies for 10 separate employers through multi-media channels, diversity-focused or event-driven promotions, image and awareness campaigns, community.

Assisted Director of Private Banking Services in management of select products and services marketed to high net worth individualsManaged credit card program and direct marketing of several banking products to clients, and internal marketing to their Financial Advisors and support staffProvided strategic analysis in the areas of pricing, compensation.

Participant Service Center, Series 6 Registered Representative Responded to needs of 401(k) clients with account-specific information and changes regarding investments and transactions Provided direct and written correspondence to account holders as well as direct correspondence to plan administratorsProduced and distributed internal, weekly department.

WVTF Public Radio FM 89Researched, interviewed, wrote, recorded, produced and edited stories for newscast and art program Assisted with development and production of programming brochure and web designProduced photojournalism and accompanying copy for web storiesSupervised and organized annual fund drive pledge shifts

Mba, Business Administration And Management, General

Graduate Student/ MBA in Marketing and Business Management

Bachelor’S Degree, Cum Laude; Communication Studies; Marketing Management

Activities and Societies: Virginia Tech Women’s Volleyball Club, Player and President; Dean’s List; Golden Key National Honor Society.