Chris Johnson Email & Phone Number

Washington Dc-Baltimore Area

Massachusetts, United States

Nashua, New Hampshire, United States

• Manage sales team of 5 Sales Directors and over 400 sales reps covering 375 newspapers nationally.• Responsible for sales goal in excess of $250,000,000 revenue per year.• Negotiated and secured new reseller partnerships with ZipRecruiter and Jobcase (Recruitment), Homes.com and KotoHomes (Real Estate), Legacy.com (Obituaries) to power our corresponding web pages and allow Gannett to resell all products.• Rebuilt entire sales structure for sales team to a centralized, call center model gaining better efficiency and transparency.• Created new ecommerce product set and platforms for all sales categories growing self-service revenue over 350% from baseline.

Work with organizations to help improve all areas of sales productivity. Thoroughly analyze current processes, resources, market conditions and competition. Strategically and collaboratively build business plans with actionable best practices for sales team metrics, compensation, business development and sales growth. Special focus on new business development and customer acquisition through business review, training, evaluation and measurement of ROI.

Manage sales team of 12 Sales Managers, 9 Sales Reps and 2 Sales Directors who work directly with over 2,200 sales reps and 1100 newspaper partners nationwide.Created Enhancement products to drive incremental revenue growth.Created Sales Blitz/Thought Leadership/Event program used by partners resulting in over 4,000 direct customer interactions per year. Chosen to work on joint venture with CareerOne in Australia to build a growth model with their company owned newspapers. Signed up new partners through business development to drive additional gross/net dollars. Work directly with VPs in sales, pricing, product, marketing, compliance and training to ensure partner success.Chairman of Sales and Training Committee for newspaper consortium working with 2,200+ sales reps.Create quarterly partner sales incentives around new growth, competitive takeaways, YOY growth.

Managed telesales team of 17 New Business Account Executives in NY/NJ market.Responsible for team training, sales metrics, strategies, marketing, budget, forecasting, staffing.Responsible for increasing year over year new business revenue, customer satisfaction scores, transactions.Partner with Telemarketing, Field Sales, Product, Sales Ops, Finance, Marketing to maximize SMB wallet share.Create and implement various spiff incentives to drive sales rep behavior, leverage specific products, and anticipate soft-periods.

Responsible for Sales team with an annual sales goal exceeding $10,000,000.

Responsible for catering team with an annual sales goal exceeding $6,000,000.

Responsible for corporate accounts – annual sales goal exceeding $5,400,000.