C.J. Nielsen Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Drove agile reputation and COVID-response advertising for Walmart. Story-led campaign was fueled by mining real stories of Walmart's Associates, customers and the communities it serves. Also led the agency's partnership with the City of Chicago on breakthrough Census and Voting initiative, Boards of Change.

Chicago, Il

June 2017 - Mar 2020: America's Milk Companies. Acted as integrated program lead and digital engagement lead. Led Built with Chocolate Milk campaign, including PR, athlete partnerships and influencers, events and grassroots efforts, content production, social media and advertising. Built website development, SEO and paid search practice and lead transformation in measurement and optimization, yielding 2x organic site traffic and a 40% increase paid search performance. Instrumental in pioneering a hypertargeted strategy to paid social channels, utilizing first- and third-party data to better identify consumer needs and target with specific messages.Nov 2016 - June 2017: ALDI. Oversaw ongoing social media activation for fastest-growing supermarket in the US, including both creative and paid media execution. Revamped approach to incorporate more agile video content production and established playbook to account for a broad suite of ongoing needs.

Greater Chicago Area

Esurance, Nov 2014-Nov 2016: Led brand strategy, awareness & quote-driving advertising efforts for direct-to-consumer insurance brand, including 2015 and 2016 integrated Super Bowl campaigns effort and #EqualDreams activation (Digital video content creation, distribution and PR strategy).Fifth Third Bank, Dec 2012-Nov 2014: Oversaw brand strategy, traditional and digital advertising, web development, social media, sponsorships, analytics and measurement. Over tenure on the account, built Account and Social team from the ground up, helped grow revenue almost 50%, and despite flat budget, saw a 10% increase in brand awareness and a 25% increase consideration for the bank. Led pitch and won social media marketing assignment for the agency. Built and managed team of content strategy and management, social creative teams, community management and analytics.

Norton from Symantec, June 2009 - Dec 2012: Selected by agency management to facilitate brand awareness advertising effort as a part of security software brand’s largest Global rebranding / product launch. Maintained role on Global team and grew to manage separate North America retainer, for which I increased revenue 35%. Norton named a “Breakaway Brand” (#19 of 2,500 brands) in 2012 by Landor.Fully integrated efforts included traditional and digital advertising, PR stunts/events, branding and packaging, retail, social, web development and internal communications.In 2010, was the second most creatively awarded account in the agency, earning recognition from AAF (Addys), Art Director’s Club, D&AD, Shark Awards, NYF Innovative Advertising Awards, Webby, Hugo, One Show, Radio Mercury and London International Awards. Featured in Communication Arts Design and Advertising Annuals, and shortlisted at Cannes.Authored 2010 Silver Effie winning case for effectiveness in advertising for “Every Click Matters” campaign.Led the development and production of “Stuff” campaign, which included a first-of-its-kind, interactive social media 24-hour live event, “Stuff Theatre”. The streaming Facebook improv event earned a One Show Design Award.

ComEd / Exelon, Altria: Managed corporate reputation and energy efficiency program advertising effort for local energy delivery utility ComEd and thought leader/DC influencer-targeted advertising for parent power generation company Exelon. Handled traditional and rich media digital campaign development and production for corporate responsibility efforts for Altria, parent company of Philip Morris.

Philip Morris International: Developed launch materials for early-generation electronic cigarette product. Assisted in management of digital, branding and local market agencies. Facilitated production and adaptation of advertising, branding, packaging, collateral, retail design for test markets in Zurich, Lausanne and Tokyo.