Passionate about tackling customer challenges through cutting-edge technology, I specialize in crafting, expanding, and optimizing profitable D2C businesses. With a track record spanning growth marketing, product management, digital sales, and strategy, I thrive on delivering key outcomes and adapting swiftly to new learnings.Currently at Yes Bank, I lead the D2C business and spearhead digital transformation for Credit Cards. In my previous role, I played a pivotal role as a founding member of Bajaj Markets (FinTech), launching diverse lending and insurance businesses within the Bajaj Finserv Group's digital D2C initiative.Professionally, I excel in DIY strategy, user acquisition, retention, and engagement, campaign orchestration, GTM strategy, product management, UX design, funnel management, analytics, digital sales, voice assistance, and forming strategic partnerships.When I am not wearing my professional hat, I wear my Helmet! I am an avid Off-Road Rider and a failed cook. If you share interests in D2C, Neo Banking, Fintech, Growth Hacking, or off-road adventures, feel free to reach out for a conversation. Let's connect!