Responsible for designing projection models for growth planning based on analysis of sales performance, market opportunity and ideal customer profile fit. Worked with Sales executive on sales territory development and roll out.Identified and built system processes and automate workflows amongst various tools, including Salesforce, HubSpot, Docsend, and Gong. Drive marketing and sales process improvements to optimize shorter sales cycle and increase conversions of MQL to SQL.Designed marketing campaign metrics and implement new systems and workflows to improve campaign performance tracking amongst various channels, including website, social media, direct mailers, conferences, and partner referrals.Analyzed customer and ARR retention to implement customer growth opportunities with Customer Success executive, in addition to quoting process improvements for segmenting renewal types and upsell opportunities.

Owned sales operations for Enterprise and Mid-Market sales segments to implement process improvements, resulting in reduced time spent on deal cycles, improved lead retention and greater alignment based on ideal customer fit and company goals.Designed lead generation and outbound funnel for Enterprise and Mid-Market segments, including implementation of systems for greater deal support and visibility.As Interim SDR Manager led a team 10-15 reps and designing SDR Training Program for all new SDR and MDR hires.Identified funnel metrics and defined SDR KPI success metrics for career pathing.

To reduce friction across GTM segments, create greater visibility and reduce time spent on data entry designed sales engagement rules and drove internal processes across all sales segments.Built customized new lead routing flow via LeanData to improve tracking of lead to sales qualified lead.

Professional Services team at Yesware, reporting directly to the VP of Customer Success & Services. Helping Yesware customers by providing optimization recommendations regarding how to best leverage the product and custom services. * Managed product custom solutions process, implementation plan, and delivery of custom services.* Responsible for translating customer requirements & success criteria into implementation plans.* Collaborated with Product Management, Engineering, Customer Success, Sales, Leadership, and customers to ensure successful deployment of custom services. * Prioritized custom work and timing to create deliverables and appropriate delivery timelines.* Developed, implemented, and delivered custom Salesforce triggers, reports, and dashboards.* Collaborated with development team on Yesware's Reporting App, which is available on the Salesforce Appexchange.

Technical Sales Consultant, a new role at Yesware, reporting directly to VP of Sales. Helping Sales team close new opportunities by providing product and Salesforce expertise on how to leverage Yesware with marketing automation, Outlook, Gmail, Salesforce, and sales enablement tools.* Developed role responsibilities, processes, client facing technical resources, internal documentation, and day to day activities.* Demonstrated the role's business value and impact on generating sales team revenue.* Responsible for growth of Technical Sales team by establishing role requirements and training.* Created and implemented customer trainings for sales managers that is now offered as a part of Yesware services.* Designed and developed a set of Salesforce dashboards for customers which is now a part of the Yesware product offering.* Created and maintained a Salesforce environment utilized by sales team on product demonstrations to visualize Yesware data in Salesforce reporting* Developed custom Salesforce reporting and dashboards for customers tailored to their sales process and Yesware usage

Provided Yesware best practices to potential clients on how to leverage Yesware features based on their sales process. Managed sales pipeline from prospecting to close new business and existing customer growth.

HubSpot all-in-one marketing software helps more than 6,000 companies in 45 countries attract leads and convert them into customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love.* High volume prospecting for qualified leads* Conduct needs assessment on cold calls with specific prospects* Schedule online product demonstrations for inbound marketing specialist* Target small and medium size businesses

Wayfair is the largest online-only retailer in the United States. Founded in 2002 and is a privately held and profitable corporation. In 2010, 50% increase revenue $38M. Now operate in the U.S., Canada, the U.K., Germany and Australia.* Converted 42% of leads into sales, 6% higher than sales department average. * 4,762 leads into sales, half the amount of leads compared to top performing associates.* $568 net average ticket, 21.6% higher than sales department average. * $1.1M annual revenue generated, an average of $100,000 per month.