Caroline Zagunis Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Develop, execute, and optimize strategic multichannel marketing campaigns for K-12 School Group to drive sales leads and generate customer renewals at the national and state level. • Earned Quarterly Marketing Awards in 2022 and 2024. Nominated for 2022 Marketing Champion of the Year in recognition of high achievement and outstanding performance. • Building account-based marketing strategy and campaign to support annual “Sales Plays” business initiative that generates product pairings based on customer purchase history and intent. • Created and implemented high visibility campaign in collaboration with Product Marketing and Sales to promote new copyright of a top-earning ELA product; leveraged web, email, paid social, paid search, industry ads, and events to achieve $5MM in opportunities added to Sales pipeline.• Designed and launched full funnel Science of Reading campaign to address prominent market issue; campaign uses quiz to match customers with products based on needs; earned 1K+ form fill completions for Sales Development Function to further qualify as viable Marketing leads.• Identified out-of-the-box opportunity to market electives programs from a cross-portfolio standpoint; supporting campaign entered several prospects into free program trials for nurturing.• Established automated lead recycling program for AP product portfolio to better reach customers at the correct stage of the buying cycle.

Irvine, California, Us

Ludwigshafen, De

Supported integrated digital marketing and communications initiatives for BASF's Pigments Division serving the Cosmetics market.• Managed digital marketing & communications channels and tactics in partnership with creative agency, vendors and Product Marketing spanning paid advertising, content development, website experience & design, email marketing, social media and SEO/SEM.• Led the marketing & communications strategy for the re-launch of Pigment Finder, a digital product search tool for customers. Developed promotional awareness and engagement campaign and held internal training and tutorials for Sales team.• Efforts supporting a new Cosmetics product launch helped earn the organization a prestigious industry award by CosmeticsDesign media organization during the 2019 InCosmetics Global Tradeshow.• Crafted and activated a refreshed brand communications strategy to promote a unique sustainability-focused manufacturing process for natural mica, a leading ingredient for beauty and skincare products. Efforts increased sales leads and helped secure a co-marketing opportunity with a domestic beauty brand.

Dearborn, Michigan, Us

Supported brand building marketing programs to increase collaboration and strengthen relationships with Ford & Lincoln dealers.• Managed Automotive News advertising campaign with agency support to reach 2500+ dealers with product and brand messaging. Generated 12% increase in leads versus prior year campaign.• Organized Ford Credit's brand presence for Executive Team at the National Automobile Dealers Association (NADA) annual conference; earned Recognition Award from Sr. Leadership.• Prepared and activated multi-channel marketing toolkit for Ford and Lincoln dealers to promote Express Checkout, a digital vehicle-buying service, to end consumers; achieved dealer adoption rate of 15%.• Partnered with Ford Shopper Team to target college grads with paid media campaigns via social media, website, banner and display ads; leveraged A/B testing and retargeting to increase conversions; earned 5% increase in online credit applications.

Dearborn, Michigan, Us

Co-led the development and implementation of Ford Credit's inaugural social media marketing strategy for YouTube, Twitter and Facebook, marking a notable shift in the organization's traditional marketing activities.• Gained experience with strategic planning, audience targeting, content development, social listening analysis, organic and paid media campaigns, A/B testing and optimization, response management and ROI tracking• Obtained buy-in from Sr. Leadership for social media marketing strategy proposal• Educated colleagues on best practices for social media usage• Contributed to Auto Finance 101 social media content marketing initiative designed to educate and capture interest from in-market first-time car buyers along path to purchase. Prepared social listening analysis to understand market and competitor trends, provided storyboard and creative input for video content; video series earned 2M+ views in first 6 months.

Herzogenaurach, Bavaria, De

Contributed to a variety of brand experience activations that elevated the Adidas brand amongst key audiences including students of Adidas-sponsored NCAA universities and millennial female consumers.• Partnered with Product, Brand and Merchandising teams to build engaging merchandise concepts for NCAA university campus bookstores• Aligned Adidas brand values with each NCAA universities distinct campus culture• Contributed to creative brief development, media and promotional planning• Researched and compiled competitive analysis findings for women's athletic-wear trends• Analyzed competitor e-commerce sites and social media activity for Nike, Fabletics, Lululemon and Athleta• Competitive findings fed into the 2016 launch of Adidas' Global Brand Campaign, "I'm Here to Create," featuring female athletes that inspire women to "create their own" through the power of sport.

Ann Arbor, Michigan, Us

Developed and implemented strategic and tactical marketing activities to promote the University of Michigan's Student Union offerings and programs to current students, parents, faculty and the greater Michigan community.• Designed creative print and digital marketing collateral for on-campus touchpoints• Guided the layout and user experience for the University Union's website redesign• Wrote website copy and developed media assets with graphic design team• Managed Union Twitter account; planned editorial calendar, wrote copy and engaged in response management• Monitored website traffic and Twitter analytics and provided recommendations for improvement• Led a strategic marketing communication plan to increase foot traffic and sales for food service vendors (Panda Express, Taco Bell, Wendy's)

Boston, Ma, Us

Served as Editor-in-Chief of the University of Michigan-Ann Arbor chapter of Her Campus Media, the #1 media brand for college women with 400+ chapters globally. Earned "Best Community Organizer" Award for on-campus partner events with People Magazine and Teen Vogue.• Oversaw the Marketing & Editorial staff of 30+ students for four semesters• Led regular team building activities• Held monthly staff meetings to review article pitches upcoming activities and events and community engagement ideas• Monitored website traffic and analytics• Managed on-campus events with People Magazine and Teen Vogue, reaching over 250+ attendees

Master Of Arts (M.A.), Business/Corporate Communications

Bachelor Of Arts (B.A.), Communication And Media Studies