Caroline Zagunis Email & Phone Number

New York, NY, US

New York, NY, US

• Develop, execute, and optimize strategic multichannel marketing campaigns for K-12 School Group to drive sales leads and generate customer renewals at the national and state level.
• Earned Quarterly Marketing Awards in 2022 and 2024. Nominated for 2022 Marketing Champion of the Year in recognition of high achievement and outstanding performance.
• Building account-based marketing strategy and campaign to support annual “Sales Plays” business initiative that generates product pairings based on customer purchase history and intent.
• Created and implemented high visibility campaign in collaboration with Product Marketing and Sales to promote new copyright of a top-earning ELA product; leveraged web, email, paid social, paid search, industry ads.
• Designed and launched full funnel Science of Reading campaign to address prominent market issue; campaign uses quiz to match customers with products based on needs; earned 1K+ form fill completions for Sales.
• Identified out-of-the-box opportunity to market electives programs from a cross-portfolio standpoint; supporting campaign entered several prospects into free program trials for nurturing.

Irvine, California, US

Ludwigshafen, DE

• Supported integrated digital marketing and communications initiatives for BASF's Pigments Division serving the Cosmetics market.
• Managed digital marketing & communications channels and tactics in partnership with creative agency, vendors and Product Marketing spanning paid advertising, content development, website experience & design, email.
• Led the marketing & communications strategy for the re-launch of Pigment Finder, a digital product search tool for customers. Developed promotional awareness and engagement campaign and held internal training and.
• Efforts supporting a new Cosmetics product launch helped earn the organization a prestigious industry award by CosmeticsDesign media organization during the 2019 InCosmetics Global Tradeshow.
• Crafted and activated a refreshed brand communications strategy to promote a unique sustainability-focused manufacturing process for natural mica, a leading ingredient for beauty and skincare products. Efforts.

Dearborn, Michigan, US

• Supported brand building marketing programs to increase collaboration and strengthen relationships with Ford & Lincoln dealers.
• Managed Automotive News advertising campaign with agency support to reach 2500+ dealers with product and brand messaging. Generated 12% increase in leads versus prior year campaign.
• Organized Ford Credit's brand presence for Executive Team at the National Automobile Dealers Association (NADA) annual conference; earned Recognition Award from Sr. Leadership.
• Prepared and activated multi-channel marketing toolkit for Ford and Lincoln dealers to promote Express Checkout, a digital vehicle-buying service, to end consumers; achieved dealer adoption rate of 15%.
• Partnered with Ford Shopper Team to target college grads with paid media campaigns via social media, website, banner and display ads; leveraged A/B testing and retargeting to increase conversions; earned 5% increase in.

Dearborn, Michigan, US

• Co-led the development and implementation of Ford Credit's inaugural social media marketing strategy for YouTube, Twitter and Facebook, marking a notable shift in the organization's traditional marketing activities.
• Gained experience with strategic planning, audience targeting, content development, social listening analysis, organic and paid media campaigns, A/B testing and optimization, response management and ROI tracking
• Obtained buy-in from Sr. Leadership for social media marketing strategy proposal
• Educated colleagues on best practices for social media usage
• Contributed to Auto Finance 101 social media content marketing initiative designed to educate and capture interest from in-market first-time car buyers along path to purchase. Prepared social listening analysis to.

Herzogenaurach, Bavaria, DE

• Contributed to a variety of brand experience activations that elevated the Adidas brand amongst key audiences including students of Adidas-sponsored NCAA universities and millennial female consumers.
• Partnered with Product, Brand and Merchandising teams to build engaging merchandise concepts for NCAA university campus bookstores
• Aligned Adidas brand values with each NCAA universities distinct campus culture
• Contributed to creative brief development, media and promotional planning
• Researched and compiled competitive analysis findings for women's athletic-wear trends
• Analyzed competitor e-commerce sites and social media activity for Nike, Fabletics, Lululemon and Athleta

Ann Arbor, Michigan, US

• Developed and implemented strategic and tactical marketing activities to promote the University of Michigan's Student Union offerings and programs to current students, parents, faculty and the greater Michigan community.
• Designed creative print and digital marketing collateral for on-campus touchpoints
• Guided the layout and user experience for the University Union's website redesign
• Wrote website copy and developed media assets with graphic design team
• Managed Union Twitter account; planned editorial calendar, wrote copy and engaged in response management
• Monitored website traffic and Twitter analytics and provided recommendations for improvement

Boston, MA, US

• Served as Editor-in-Chief of the University of Michigan-Ann Arbor chapter of Her Campus Media, the #1 media brand for college women with 400+ chapters globally. Earned "Best Community Organizer" Award for on-campus.
• Oversaw the Marketing & Editorial staff of 30+ students for four semesters
• Led regular team building activities
• Held monthly staff meetings to review article pitches upcoming activities and events and community engagement ideas
• Monitored website traffic and analytics
• Managed on-campus events with People Magazine and Teen Vogue, reaching over 250+ attendees

Master Of Arts (M.A.), Business/Corporate Communications

Bachelor Of Arts (B.A.), Communication And Media Studies