Vp Licensing
Fremantlemedia
Management of international ancillary rights for global TV hits - Idols, The X Factor, Family Fortunes and Got Talent, and for children's shows. I was responsible for identifying commercial opportunities in established and developing markets, working with brand owners, broadcasters, retail and other partners to create campaigns inspired by the TV brands. Activity included digital (gaming, social media), sponsorship and promotional campaigns including Branded Content, phone interactivity, live events and merchandise. I managed Nordic and Mediterranean countries, Russia, the Middle East and Africa.