Claire Fewson Email & Phone Number

Hassocks, England, United Kingdom

Chichester, England, United Kingdom

• Supported the Director, Brand Process & Design in the planning, execution, and delivery of brand projects across Wiley's Brand team.• Managed a multi-stakeholder project to get the Wiley YouTube brand channel in order, reducing 2,000+ videos to 70 key videos.• Developed my project planning and project management skills under the supervision of the Director, Brand Process & Design.

Chichester, England, United Kingdom

• Supported the Associate Director, Social Media in driving the successful implementation of Wiley’s organic social operations, infrastructure, and strategy.• Served as a go-to expert for organic social across the organization, providing guidance and support to colleagues in different departments.• Administered social tools.• Implemented social governance.• Developed workflows and strategies.• Undertook social monitoring and reporting.• Developed and delivered resources and social training.• Onboarded new Social team colleagues.• Onboarded new Hootsuite Enterprise and Hootsuite Amplify users.• Managed four organic social media accounts for Wiley's Research business, including the subject account for Clinical Health.

Chichester, England, United Kingdom

• Managed four organic social media accounts for Wiley's Research business, including inbox monitoring, community engagement, and creating/publishing product-, campaign-, and brand-level content.• Worked with cross-functional internal teams and external stakeholders to develop and execute social strategies to support brand and go-to market goals.• Tracked and analyzed KPI data and shared reports and insights with internal stakeholders.

Chichester

• Started as Assistant Marketing Manager. Promoted to Associate Marketing Manager after 3 years 8 months, enjoying increased autonomy and strategic input in the Associate Marketing Manager role.• Responsible for marketing across multiple channels for a portfolio of scientific journals in Health, Nursing, and Biomedical Science in support of group objectives. • Managed global marketing tactics (including single- and multi-touch email campaigns, paid social, online advertising) through planning, delivery, and analysis, ensuring targets were met across multiple benchmarks.• Made Wiley Online Library website updates using the Page Builder CMS.• Monitored, analyzed, and reported on website traffic, article downloads, submissions, and other KPIs, using Adobe Analytics and Qlik Sense, to inform marketing strategies and tactics.• Maintained an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trends.• Built and maintained relationships both internal (Marketing, Editorial, Corporate Solutions) and external (authors, editors, societies) to further the success of my portfolio of journals and the business.• Managed the organic social media Clinical Health subject accounts for Wiley's Research business, including inbox monitoring, community engagement, and creating/publishing product- and campaign-level content.• Organized the Wiley presence at professional and academic conferences at which we exhibited in the UK, Europe, and the US; attended such events; arranged promotions at events that we were not attending; managed the design and print of marketing collateral for events; allocated resources within budget; produced post-event reports.

Hove

• Led global marketing strategies for a portfolio of textbooks and professional books in Psychology, Mental Health, Health & Social Care, and Education, ensuring objectives and revenue targets were consistently met.• Analyzed sales data and market trends using tools such as Google Analytics, and produced reports to inform strategic decisions and optimize marketing ROI.• Managed relationships and organized events, coordinating Taylor & Francis' presence at key conferences and book launches across the UK and Europe, while collaborating with internal teams and external partners.

Hove

• Managed author relationships, providing premium author care.• Coordinated and implemented marketing campaigns.• Created marketing collateral for campaigns, conferences, sales activities, and presentations.• Managed book review plans and award submissions.

M.A. (With Distinction) In English Literature

B.A. (Hons) In English Literature (2:1)

Introduction To Graphic Design (P/T)