A results-driven performance marketer specialising in designing and executing high-impact strategies across digital marketing channels. My expertise spans Pay Per Click (PPC) advertising, Search Engine Optimisation (SEO), Affiliate marketing, CRM, and Social Media marketing, with a focus on delivering measurable outcomes. I have experience across industries including product marketplaces, health & wellness, real estate, recruitment, financial services, beauty, education, public sector, gaming, and travel & tourism.Below is a snapshot of some of my recent work:Cascnation.com - An online cigar and whisky website. Consistent YOY growth, of website traffic and sales, with a focus on a global SEO and CRM. Optimised in the UK search engines and across Asia.Fairwayrock.com - A high volume product marketplace focusing on Affiliate Marketing, SEO and CRM. From start up in 2017 to today the brand has delivered in excess of 5 million global visits to the website. Awarded Scottish Government funding to create a fair and transparent marketplace. Mintra.com - An online training marketplace driving traffic online course sales via PPC, SEO and CRM. For the past 7 years Mintra has shown consistent YOY growth of website traffic and course sales. Campaigns are active globally. Oveada.com - A marketplace for garden products including composite decking and paving. The company launched with 2 product ranges using PPC and SEO. After a successful launch the company added 4 new product ranges and over 1,000 new product listings. Tabl.com - A start up selling food and drink experiences. During the launch of the first marketing campaigns the business achieved sales in excess of £50,000 in the first 4 weeks. The campaigns were expanded and now run across 3 categories and 5 countries USA, South Africa, UK, Spain, Italy and France.

At Fairwayrock.com, I led the performance marketing efforts to drive sustainable growth and enhance our brand presence across the digital landscape. Specialising in data-driven strategies, I oversaw Pay Per Click (PPC) advertising, Search Engine Optimisation (SEO), affiliate partnerships, CRM, and social media marketing. My focus was on optimising campaigns to maximise ROI, increase customer acquisition, and expand our reach within the B2B and B2C sectors.Fairwayrock.com is a unique online marketplace that brings together suppliers and buyers in various industries, including oil and gas, renewables, construction, and more. I worked closely with cross-functional teams to create tailored marketing initiatives that align with our business goals and the needs of each group, ensuring that we connect our customers with high-quality products while delivering measurable performance results.My role also included analysing market trends, identifying growth opportunities, and continuously refining our digital marketing strategies to stay competitive in this fast-evolving space.

Wired Studio supported organisations to understand the science of business growth and implement effective and measurable marketing and PR campaigns, which were backed by evidence based design.1. Client Acquisition & Retention - Grew the client base to 20 monthly retainer clients by delivering measurable results through data-driven marketing.2. Marketing Support - Delivered marketing strategy and fulfilment support for 20 clients, including multi million pound PPC campaigns, SEO, content marketing strategies, social media strategy and fulfilment and CRM strategies.3. Brand Development - Led brand strategy projects for multinational organisations, including TUI Group, focusing on global brand consistency and localised marketing efforts.4. Public Sector Engagement - Collaborated with government bodies on initiatives to boost tourism and economic development through digital marketing.

As Head of Marketing and Communications at Space Solutions my main role was to develop the Space Solutions brand and dispel the myths around the services offered. This process involved launching two new brands, FM by Design and Corporate Moves. I worked with the design team at Wired Studio to develop and launch both brands and deliver effective market plans for each. 1. Brand Strategy - Launched and developed two new brands, managing all aspects from conceptualisation to market launch, with a budget of £100k per brand.2. Integrated Marketing Campaigns - Designed and executed comprehensive marketing campaigns, integrating traditional and digital channels to maximise brand impact.3. Team Leadership - Managed cross-functional teams, ensuring alignment of marketing efforts with overall business strategy.

Digital Marketing Manager for Staysure working to create digital marketing strategies, build online brand identity, increase online visibility and generate a positive marketing ROI. Between 2010 and 2013 Staysure Ltd. was ranked in the Sunday Times Fast Track 100 as one of the fastest growing companies in the UK, in 2010 position 8, in 2011 position 15 and in 2012 position 25.Expertise in:1. Traffic & Sales Growth - Orchestrated digital strategies that propelled the company into the Sunday Times Fast Track 100 for three consecutive years.2. Large-Scale Budget Management - Oversaw a multi-million-pound PPC budget, optimising campaigns for maximum ROI and traffic growth.3. SEO Strategy - Led on-page and off-page SEO initiatives, significantly improving organic search rankings and site visibility.