Claire Howson Email & Phone Number

Greater London, England, United Kingdom

Clients: Bacardi Limited Portfolio (Bombay Sapphire, Grey Goose, Bacardi, etc), MOD (Queen's Birthday Parade, Army & Navy events)

Greater London, England, United Kingdom

London, United Kingdom

Clients: Vodafone, BMW, Nationwide, PHE, Compare the Market, DanoneMy role here focused heavily on technical SEO project management and supporting clients with major digital transformation projects such as website re-launches, restructures and migrations.Key Responsibilities:- Management of multiple, high profile projects simultaneously- Senior level client contact and management- Creation of SOW, budgets, roadmaps and forecasts- Training and leadership of the team - 4 managers, 2 execs, 2 assistants- Management of workflow, deadlines and deliverables within the team - Integration with Dev and UX teams to map out Sprint requirements- Briefing external freelancers and copywriters- Training clients on SEO and assistance with integrating it in their businesses- Technical website, page speed and app auditing- SEO strategy for all clients - technical, content and offsite- Migration strategy and activation- Data analysis and reporting including PCA reports and case studies- Pitching for new business- Cross channel digital integration across owned, earned and paid media

London, United Kingdom

As a start up agency, my role in the SEO team was extremely varied and involved working across technical, content and outreach campaigns. Within this role I directly managed a team of 8 people and regularly worked within clients offices to integrate with internal dev and product teams.Key responsibilities:- Team management including daily stand ups and regular 1-1s - Advising clients and wider marketing teams on industry developments- Integration with the dev team to prioritise SEO issues in sprints and releases- Monitoring department spend and allocating budget and resource to projects accordingly- Technical and content SEO auditing- Creation of SEO, Social & Content strategies- Web analysis to identify trends and opportunities- Regular reporting to monitor performance against ROI and team targets- Attending regular trade calls and meetings to discuss company-wide strategies- Technical support - site crawl reports, redirect implementation and site structure management- Training for team members and clients on best practice SEO - Back-link analysis and clean up of damaging link profiles

London, United Kingdom

During my time at Unique Digital I was responsible for the agencies largest grossing account – Avis Car Hire. I managed the UK and Ireland accounts primarily as well as some international markets including Sweden, Denmark, Norway and Greece.I was involved in new business pitch preparation and worked alongside other teams on other smaller clients including Visit Britain and Kettles.Key responsibilities:- Project managing & planning of on-page and off-site SEO activities- Attending weekly and monthly meetings with clients to discuss performance, achievements and issues.- Interdepartmental collaboration – Design, Social, Dev, PPC- Analytical reporting for all clients using Omniture and GA platforms- Providing advice on SEO best practice- Conducting SEO site audits- Auditing website architecture

Key Responsibilities:- Managing and briefing a team of external content writers- Managing the launch and consequential running of the new company blog - Managing the creation of industry video guides- Competitor analysis and profiling- Weekly reporting and analysis- On page optimisation and SEO copywriting- Keyword research and analysis- Developing and implementing link-building strategies