Brand/Marketing management• Ideate and materialised digital and print creative solutions and meeting the requirements of marketing objectives and internal stakeholders• Effective partnership with marketing/PR to plan, manage and execute brand/marketing strategy across platforms (Instagram, Facebook, Linkedin, and company website)• Liaise with creative/media agencies to implement marketing initiatives and content marketing strategyStakeholder management• Curated B2B materials and Marketing collaterals alongside company’s stakeholders, Business development director and design directors.• Presented concepts/ideas to stakeholders and senior management on a regular basis.Assets management• Effective management of corporate/marketing materials, design assets, photography and videography archive.Photography & Videography art direction• Spearhead in-house photography and video projects.• Commissioned and managed image/video sourcing and control quality.• Art directed overseas photoshoot for company’s hotel project, like Conrad Tianjin, Park Hyatt Beijing to name a few.• Managing and optimizing 3rd party cost such as: stock image inventory, licenses for media platforms etc.Print and Production• Communicated with printers to attain competitive prices as well as ensure accurate material usage and meeting project timelineGraphic Support for Design Teams • Close partnership with Design directors to work on Brand Design for hospitality projects, signage system proposals, facade design, graphic mural, carpet design, and concept mood boards.Clients: Accor, Hyatt, Marriott Jumeirah, Four Seasons, Hilton, IntercontinentalNature of work: Brand strategy / Photography Art Direction / Stakeholder management / Coordination

• Art-directed multiple projects involving UIUX, Branding and photography styling.• Involved in start to completion on projects, including pitching, liaising and managing of projects.• Selected UIUX projects includes: Prototyping for HBO GO tablet portrait and navigation flow. Prototyping for mobile and tablet for My Republic’s consumer and business responsive site.• Selected brand projects includes: Curating Cartier's launch invites for VVIP.• Selected illustration work includes: illustration spread for Silkwinds (Silkair Magazine print and online) July Issue.• Selected photography work includes: photoshoot for the Silkwinds Little Explorers page and press advertisement for Alfi flask (Thermos Sub brand).Clients: HBO, MyRepublic, Cartier, Silkwinds, AlfiNature of work: UX / Photoshoot / Event collaterals / Illustration

• Worked on Furama Hotel App from prototyping to navigation flow• Assisted in UX navigation and user flow for OCBC Payanyone App.• Involved in prototyping for mobile for Yoga Movement responsive site.• Prototyping for HBO GO tablet portrait and navigation flow. • Prototyping for mobile and tablet for My Republic’s consumer and business responsive site.Clients: HBO, Yoga Movement, Furama, OCBC, My RepublicNature of work: UX

• Created digital and print content to effectively engage readers on multi-platforms• Art-directed edited videos for print and digital articles. • Collaborated with brands and suppliers to materialise a wholesome interior decorating setProduct: Home & Decor MagazineClients: Robinsons, LamintakNature of work: Art direction / Content Creation / Interior styling / Video production and editing/ Publication / Illustration

• Co-led design team together with Art director, assigned and managed work from start to completion of the project.• Managed projects through close collaboration with team members and external partners to achieve execution excellence.• Communicated with printers to attain competitive prices as well as ensure accurate material usage and meeting project timelineClients: Sports Singapore, Skin Inc, Fairprice, Lipton, WDA, MDANature of work: Branding / UI design / Events / Ad campaigns / video production / Publication / Photoshoot

• Conceptualised, executed and implemented brand identities, UI design and publication design through close collaboration with Creative Director.Clients. MInette, Dilmah, ISTAF Sepaktakraw gamesNature of work: Branding and Identity / UI design / Publication