I bought propositions to industries and priority clients through content strategy and campaign execution.

• Led content strategy and creation for dozens of public and private sectors and hundreds of enterprise accounts, with clients that include Oracle, Google, HP, Adobe, AWS and Deloitte. • Part of award-winning work recognised for its impact in treating enterprise accounts as a ‘market of one’.• Took industry propositions to the next level for customer-led strategies, communications, and creative execution. • Founding member that helped grow the business from early-stage to global… Show more • Led content strategy and creation for dozens of public and private sectors and hundreds of enterprise accounts, with clients that include Oracle, Google, HP, Adobe, AWS and Deloitte. • Part of award-winning work recognised for its impact in treating enterprise accounts as a ‘market of one’.• Took industry propositions to the next level for customer-led strategies, communications, and creative execution. • Founding member that helped grow the business from early-stage to global player in ABM. • Set up and led the agency's strategy function to implement best practice ABM and deliver marketing programmes across the 1:1, 1:few and 1:many spectrum. • Advisory role with senior client stakeholders and leader of cross-functional teams. Show less

Helped businesses talk to businesses in a human way. Specialised in all types of writing for technology companies looking to break free from jargon. Wide range of content and comms for major and emerging tech brands.

Return to work following maternity leave. Worked across IT and business teams to develop new ways to collaborate, publish content and share information across the gas value chain.

I joined Yell as it was transitioning from a print-based directory business into an online brand. I held several roles which supported the evolution of its digital strategy. • Launched the UK’s first Virtual Internet Services Provider product for small- and medium-sized businesses. • Chosen from hundreds of candidates to join Yell’s Accelerated Talent Programme, gaining valuable exposure to board-sponsored initiatives. • Led strategy for using content across different formats and… Show more I joined Yell as it was transitioning from a print-based directory business into an online brand. I held several roles which supported the evolution of its digital strategy. • Launched the UK’s first Virtual Internet Services Provider product for small- and medium-sized businesses. • Chosen from hundreds of candidates to join Yell’s Accelerated Talent Programme, gaining valuable exposure to board-sponsored initiatives. • Led strategy for using content across different formats and platforms.• Part of the team tasked with consolidating the company's global footprint across the US, Spain and UK, including global brand rollout and prototyping of new digital propositions. Show less

Directed research activities for a UK-wide programme that assessed the impact of the internet on the publishing industry. Co-sponsored by Reuters, this explored the early digital disruptions overturning traditional business models across newspapers, magazines, gaming, books and academic journals. Findings led to a landmark industry event and the appointment of the first 'Digital Envoy' for the UK.