Claire Repp Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Lead a full-service marketing team of five, managing strategy, creative direction, brand consistency, and performance across all channels.Manage a department budget of $500k+, including print, production, advertising, electronic advertising, web management and PR.Develop and oversee execution of innovative omni-channel marketing strategies for large scale campaigns including girl and volunteer recruitment, fundraising, camp promotion, impact reporting, and more.Craft… Show more Lead a full-service marketing team of five, managing strategy, creative direction, brand consistency, and performance across all channels.Manage a department budget of $500k+, including print, production, advertising, electronic advertising, web management and PR.Develop and oversee execution of innovative omni-channel marketing strategies for large scale campaigns including girl and volunteer recruitment, fundraising, camp promotion, impact reporting, and more.Craft high-impact communications, brand identities, and multi-media touchpoints for major initiatives such as fundraisers, leadership appearances, board meetings, and large-scale member communications (e.g., crisis communication, strategic announcements) Show less

Offering freelance strategic project research and analysis consulting services to brands, nonprofits, and consultancies.FORERUNNER STRATEGY GROUP (Freelance Strategist)Responsibilities: Moderation, Category Analysis, Database Mining, Instrument Development, Statistical Analysis & Report WritingINSIGHT STRATEGY GROUP/ MARKETCAST (Freelance Research Manager)Responsibilities:Moderation, Project Management, Client Management, Instrument Development, Data Analysis,… Show more Offering freelance strategic project research and analysis consulting services to brands, nonprofits, and consultancies.FORERUNNER STRATEGY GROUP (Freelance Strategist)Responsibilities: Moderation, Category Analysis, Database Mining, Instrument Development, Statistical Analysis & Report WritingINSIGHT STRATEGY GROUP/ MARKETCAST (Freelance Research Manager)Responsibilities:Moderation, Project Management, Client Management, Instrument Development, Data Analysis, & Report WritingABRUZZO ASSOCIATES (Freelance Researcher - Nonprofit Recruitment)Responsibilities: Project Management, Compensation Data Analysis, & Report Writing Show less

Developed omni-channel marketing strategies for major fundraising and alumni engagement initiatives (e.g. reunion, capital campaign)Lead strategic planning to maximize impact of ongoing alumni/donor communicationsOversaw and elevated the development of marketing and fundraising materialsSet performance goals and introduced tools to assess/monitor communications and fundraising metrics and drive the creation of data-driven strategiesLaunched and implemented an… Show more Developed omni-channel marketing strategies for major fundraising and alumni engagement initiatives (e.g. reunion, capital campaign)Lead strategic planning to maximize impact of ongoing alumni/donor communicationsOversaw and elevated the development of marketing and fundraising materialsSet performance goals and introduced tools to assess/monitor communications and fundraising metrics and drive the creation of data-driven strategiesLaunched and implemented an updated brand identity for external relations across all mediums in 2021 (web, email, social media, print) Show less

Greater Minneapolis-St. Paul Area

Lead Nice Ride through the transition from nonprofit to operation by Lyft, rebuilding the marketing function from the ground up and fostering data-driven business decisionsManaged all marketing and communications efforts of Nice Ride including large-scale initiatives (e.g. season launch, product launch) from design through executionRepresented Lyft Bikes & Scooters in MPLS, conducting public meetings and press events and coordinating with key stakeholders (e.g., sponsors, City… Show more Lead Nice Ride through the transition from nonprofit to operation by Lyft, rebuilding the marketing function from the ground up and fostering data-driven business decisionsManaged all marketing and communications efforts of Nice Ride including large-scale initiatives (e.g. season launch, product launch) from design through executionRepresented Lyft Bikes & Scooters in MPLS, conducting public meetings and press events and coordinating with key stakeholders (e.g., sponsors, City of MPLS, nonprofit board)Designed and orchestrated a robust community outreach and event strategy for NiceRide, earning buy-in from community leaders, nonprofits, and cycling advocatesDeveloped and launched an income-eligible program for Nice Ride, Nice Ride for All, working with community leaders and local nonprofits to reach almost 1k new members in 2019– 4X prior equity effortsWorked with Lyft colleagues across the country to help develop a joint vision for Lyft Bikes and Scooters while preserving local authenticity of bike share Show less

Greater Minneapolis-St. Paul Area

Greater New York City Area

Worked with clients to assess their strategic challenges and developed/executed custom qualitative and quantitative research to help solve themSpearheaded qualitative and quantitative analysis to uncover drivers of consumer attitudes and behaviors and ideate/evaluate potential programs, products, and positionings Translated research findings and psychological drivers into story-driven report narratives with actionable, unique strategies to help clients grow their business… Show more Worked with clients to assess their strategic challenges and developed/executed custom qualitative and quantitative research to help solve themSpearheaded qualitative and quantitative analysis to uncover drivers of consumer attitudes and behaviors and ideate/evaluate potential programs, products, and positionings Translated research findings and psychological drivers into story-driven report narratives with actionable, unique strategies to help clients grow their business Developed and directed project timelines and deliverable execution throughout the project cycle, leading an average of 3 to 4 projects concurrently and managing client relationships throughoutOrganized teams of 2-5 members to ensure efficiency and efficacy within projects including supervising junior members Moderated focus groups and designed compelling focus group instruments to unpack consumers true opinions and motivations Show less

Greater New York City Area

Worked with clients and project teams to develop and conduct qualitative/quantitative researchManaged project timelines and daily client interaction throughout the project cycleModerated online and traditional focus groups and designed compelling focus group instruments Analyzed qualitative and quantitative data to uncover the true, often unspoken, drivers of consumer attitudes and behaviors Translated research findings and psychological motivators and drivers… Show more Worked with clients and project teams to develop and conduct qualitative/quantitative researchManaged project timelines and daily client interaction throughout the project cycleModerated online and traditional focus groups and designed compelling focus group instruments Analyzed qualitative and quantitative data to uncover the true, often unspoken, drivers of consumer attitudes and behaviors Translated research findings and psychological motivators and drivers into story-driven report narratives with strategic implications to address client needs Show less

Greater New York City Area

Used advanced statistical analyses (i.e. Perceptual Mapping, Factor Analysis, Regression Analysis etc.) and proprietary models to extract simple insights from complex data and create actionable brand strategies.Spearheaded design of both qualitative and quantitative global custom research to understand brand equity and study brandscape trends.Managed project schedules and relationships with clients and research vendors to ensure quality, timeliness and strategic fit of… Show more Used advanced statistical analyses (i.e. Perceptual Mapping, Factor Analysis, Regression Analysis etc.) and proprietary models to extract simple insights from complex data and create actionable brand strategies.Spearheaded design of both qualitative and quantitative global custom research to understand brand equity and study brandscape trends.Managed project schedules and relationships with clients and research vendors to ensure quality, timeliness and strategic fit of deliverables.Co-moderated and organized focus groups and other qualitative sessions including designing group discussion guides and screeners. Designed and built successful RFPs to drive business development.Used creative thinking and ethnographic research to understand broader macro-cultural trends and create impactful thought leadership work.Produced compelling thought leadership content for BAView blog Show less

Greater New York City Area

Used statistical analysis and brand management models to analyze brand performance and make recommendations to clients for future brand growthPrepared data-driven insights and deliverables for client presentationsConducted lead sourcing using social media analytics and CRM software to find prospective clients and grow the company network

Master'S Degree, Arts Management & Administration, Cum Laude - Co-Valedictorian Of Class

Concentration in Cultural Heritage This degree included coursework and applied consulting projects across topics such as board governance.

Bachelor Of Science (Bs) Of Business, Marketing

Activities and Societies: Sigma Alpha Iota- Sigma Sigma Chapter (Vice President of Membership), Northrop Summer Music Festival Student.

Economics And Music

Positions/Internships: Grinnell College Theatre | House/Box Office Manager | Sep 2010 - Dec 2010 Managed ticket sales and event marketing.

High School Diploma