Claire Boucher Email and Phone Number

— strengthened reach of 150+ local businesses by developing social media assets, communication plans and graphics that advocated, preserved, and advanced economic and community interests in the Bethlehem area— led the successful planning and execution of monthly events and accompanying promotional materials for social media, web and print collateral, resulting in a 15% increase in attendance and $20,000 in revenue— through overseeing the Bethlehem Marketing Council, I managed partnerships with key stakeholders (ex: the City of Bethlehem, ArtsQuest, Lehigh University) to create mutually beneficial initiatives and campaigns across websites, social, email, print and digital advertising; responsible for managing and creating content for official City social media accounts (40,000 + followers) and reporting impact to Mayor’s office — served as primary copywriter and content developer for weekly email communications (sent to 10,000 + subscribers), sponsorship packages and public relations outreach, ensuring that all materials are cohesive, high-quality, and effective in reaching Chamber members, community members and press outlets— developed monthly and timely advertisements for Connections Magazine with circulation 7,000+ copies— served on Downtown Bethlehem Association Board of Directors and Citizens’ Christmas Committee, advocating for business interests and representing the Chamber’s position on key issues to promote favorable decisions and opportunities for growth— collaborated with government officials and leaders to advocate for policies that benefit local businesses, contributing to a stronger business environment and community

— made independent, strategic decisions regarding creation and implementation of a comprehensive multimedia strategy spanning organic and paid social, print collateral, and digital channels, leading to significant storytelling campaigns, high-impact marketing content for key departments (Admissions, Alumni, Career Center), and a 60% increase in engagement and digital reach— partnered with external freelancers, agencies, producers, and partner organizations (including Niche Social, ZeeMee, ASR Media, Spark 451, Carnegie Dartlet, and Viamedia) to produce campaigns that effectively elevated institutional visibility and promoted the university across key digital platforms— led the development and execution of successful activations, including promotional space at recruiting events, music festivals, and local sporting clubs— recruited, supervised and mentored a dynamic team of student content creators, optimizing their skills and involvement for asset development and institutional messaging, plus established and managed a graduate assistant role, enhancing team capabilities and operational efficiency— safeguarded Moravian University’s online brand by monitoring social conversations, engaging audiences, and addressing concerns across social media platforms, forums, and blogs (prioritizing the "social" in social media!!)— provided expert guidance to faculty and staff on best practices for social media, helping them leverage platforms effectively for departmental and organizational goals— played a pivotal role in leading and making strategic decisions during the college-to-university rebranding process, driving the successful transformation of the institution’s identity and positioning — served on the Internal Communications Task Force to evaluate current internal communications status, provided recommendations for improvement

— enhanced Moravian University's visibility and bolstered its reputation by driving strategic social media initiatives, resulting in increased engagement across key platforms— recruited, trained, and supervised a team of student assistants, fostering their development and enhancing content creation capabilities— established and mentored division's first Graduate Assistant role— oversaw in-house video production and managed external video vendors, overseeing content creation, editing, and ensuring alignment with brand standards— established benchmarks and KPIs to measure the impact of social media campaigns, analyzing performance data and delivering actionable insights to maximize future results— made independent, strategic decisions regarding the development of content for the university social media, marketing collateral, and other materials to effectively promote undergraduate and graduate programs, faculty, and students— served on the Internal Communications Task Force to evaluate current internal communications status, provided recommendations for improvement

— managed and executed destination-themed events that generated widespread social media coverage, elevating brand awareness and sparking increased interest in featured locations and travel experiences— led the seamless integration of partner content onto brand accounts (organic and paid), driving a 30% increase in engagement by developing data-driven monthly analytics reports that optimized content performance and audience targeting— built and sustained high-impact relationships with leading influencers and travel/lifestyle brands, expanding cross-promotional opportunities and amplifying the reach of destination marketing campaigns like Historic Cities and #MyMicroGap, significantly boosting brand visibility— developed and implemented targeted email marketing strategies that resulted in a measurable increase in user conversions, successfully nurturing leads through the travel planning cycle and enhancing customer engagement— oversaw the maintenance and optimization of visitor, partnership, and venue websites, supporting and executing SEO strategies that improved site performance and user experience, while increasing organic traffic

— played a key role in planning and organizing press and travel trade visits to Oxfordshire, collaborating closely with local business partners to ensure smooth logistics and maximize regional exposure— efficiently responded to media requests by providing high-quality images and tailored copy, contributing to successful media placements and enhancing brand visibility across diverse platforms— strategically utilized resources and ensured adherence to project timelines, resulting in the efficient and successful execution of press and travel trade initiatives while staying within financial constraints

— conducted in-depth market research and keyword analysis to uncover emerging trends and opportunities, informing strategic adjustments and enhancing the alignment of marketing initiatives with scope of project— leveraged advanced analytics tools to monitor and evaluate campaign performance, producing detailed monthly reports with actionable insights that drove optimization and improved overall marketing deliverables— collaborated with the team to produce high-quality, timely content that spotlighted client projects and current digital media trends, boosting online engagement and reinforcing brand authority

— produced original social media content for local restaurants, events, festivals, and community initiatives, increasing visibility and engagement for clients— produced high-impact copywriting for client materials and the WSL brand, contributing to a 20% increase in website traffic and improved client engagement— engaged with followers and responded to private messages and questions within a timely manner— assisted CMO with marketing campaigns and boosting lead generation efforts; resulting in 5 new clients