Using my seventeen years of sales, media and marketing experience I work with clients to deliver practical strategies that drive sales, revenue and a competitive return on investment. I am focused on driving true value for our clients and building long term relationships and as such I have a flexible approach and will adapt according to the brief, providing adhoc consultancy or ongoing project work as required. Services include strategic consultancy (market opportunity, value proposition, go to market strategy) marketing audits and optimisation, lead generation, content delivery and brand development.

Planning & implementing new Marketing Strategy for UK. Overseeing Direct & Indirect Marketing for the UK and Nordics business units.

Interim cover for DACH Marketing Director cover. Revising, optimising Marketing plan for DACH, driving increased pipeline.

Accountable for the Marketing strategy including brand proposition, positioning and lead generation for an IT start-up entering a competitive market looking to disrupt and drive market share. Working with key strategic partners including Microsoft and HP and building a partner network I was accountable for driving awareness of our brand, services and the underlying emerging technology that will drive the industry in a new direction for the next ten to fifteen years.

Accountable for the brand, marketing, sales performance and Go-to-Market strategy for Fasthosts and its sister company Rise. Generating over £39m revenue and £10m profit, with a marketing budget of £2m. Departmentally responsible for both brand and sales activity including print, PPC, SEO, social media, affiliate marketing, display advertising, email marketing and lead generation via white papers and events. During this role I launched Rise, a virtual technology provider and led the brand repositioning of Fasthosts.

Accountable for the execution of the sales and marketing strategy for the Fasthosts Group. Managing a total budget of over £1.5m generating over 400k volume of customer sales transactions. Marketing to both B2C and B2B markets. Managing the performance and development of a team of marketing managers, PR execs, graphic designers, copywriters, web designers/front end developers, search specialists and marketing agencies. During my time as Head of Marketing I led the rebranding of our subsidiary business, Streamline.net, including devising the go-to-market strategy and website refresh.

Working for an online financial website, generating an annual turnover of £10m. I was responsible for the marketing of five financial websites delivering over 14k leads a month. I was brought into the business to set up their Marketing strategy, this involved devising the plan, implementing activity and setting up the processes and reporting for the business to take forward.

A new role created by Save the Children I was tasked with recruiting and developing a high performing team to target and deliver fundraising products to mass markets. Responsible for the department’s strategy we delivered an income of £43 million with an expenditure budget of £6 million. A key role within the department I negotiated and managed contractual relationships with key agencies valued in excess of £5.5 million. During my tenure, I successfully executed a cost reduction programme of £500k resulting in the department achieving its annual net contribution target. I also embarked upon an audit that identified and resolved several donation processing errors, which raised another £300k per annum. One of my greatest achievements however was leading the Niger appeal. I was a lone voice in urging the CEO to launch an appeal. The CEO agreed, the appeal was the most successful fundraising campaign of its time raising over £775k in just forty eight hours.

Managing the largest budget within the team I was responsible for delivering fundraising products to new audiences across multiple channels. Managing a high profile DRTV campaign, the first TV advert for the organisation in five years and my first ever TV campaign ever. The campaign exceeded all its targets and broke the mould for charity TV campaigns.

Working at director level for a busy media agency. I advised, implemented and analysed media strategies, negotiated competitive rates with national press, TV and outdoor media owners. Whilst working at Sherrard Media I managed Tele2’s first marketing campaign in the UK. This included planning a highly creative marketing strategy using radio, a relatively new channel for the industry. I also took over the management of a national/regional press and outdoor campaign for a new Redrow development that was previously experiencing a disappointing level of enquiries. The campaign produced sufficient enquiries to sell all the properties for the development as well as generating enquiries for other sites in and around the South East region.

The senior member of a target led property media sales team. Managing both existing clients and new business for an extensive and prestigious client base I operated at a director level in a highly competitive market. Whilst at Express Newspapers I won a prestigious account from our main competitor whilst also covering for the extended absence of the departments management team.

A demanding, target led media sales role for a high profile national newspaper. The role demanded a high level of self-motivation whist working as part of a team to meet the objectives set by management. During my time in the recruitment media team I won the Best Sales Person of the month for three consecutive months and achieved the highest conversion rate within the team for six months.

A twelve month management placement with Marks & Spencer, in a busy high street store. Managing a number of departments including the customer service desk during the post-Christmas period, which required excellent organisational and communication skills as well as the ability to remain calm under pressure and support a team in a dynamic and unpredictable environment.