Claire Farrell Email & Phone Number

United States

Detroit, Michigan, United States

Leading transformation in the Digital Marketing space by building distributed Data & Analytics and Media teams to help companies expand their talent base and improve margins. Prior to my operations role, I spent 7+ years leading Data & Analytics strategy and Media performance reporting for Fortune 500 companies.

Greater Chicago Area

Greater Chicago Area

Chicago

London, United Kingdom

Greater Chicago Area

Networked Insights is transforming the way companies make marketing investments by informing decisions with real-time consumer data. Our enterprise-class analytical solutions uncover audience interests that brands use to stay in-sync with their customers. The result is discovering the minimal effective marketing spend, while improving marketing performance. Networked Insights has a history of innovation and industry recognition. In 2012, Networked Insights was named one of world’s 50 “Most Innovative Companies” by Fast Company and was described as “unrivaled in socially informed media planning and buying” by Forrester Research.Responsibilities include:Utilizing proprietary technology to analyze real-time social media data and provide insights that lead to strategic, actionable marketing recommendations for Fortune 100 clients including, Motorola, HP, General Mills and SamsungBuilding custom audiences that provide clients with a one-of-a-kind data set in order to discover topics and themes that contribute to content and media planning Optimizing Facebook's ad targeting approach by identifying audience affinities and key placement opportunitiesSpecialties:Data Analytics, Social Data, Campaign Management, Dashboard Management, Branding, Team Development, Business Development, Project Management, Audience Discovery

Greater Chicago Area

NM Incite is a joint venture between Nielsen and McKinsey, bringing to bear deep expertise in measurement science and management consulting. "NM Incite partners with global marketers to solve marketing problems unique to their brand and their customer segments. We combine unparalleled social media data and analytics, deep industry expertise, proprietary McKinsey business frameworks (e.g., Consumer Decision Journey) and Nielsen’s proprietary data assets and measurement science expertise to solve real marketing problems, not just social media problems."

Business consultant for an analytical social media market research start-up. Focus:Business ModelingBusiness PlanCompetitive and Gap analysisSocial media research, analysis and marketing

Penn State University

“The mission of GPIC is to research, develop and demonstrate highly efficient building components, systems, and models which are applicable to both retrofit and new construction. This model is intended to help the nation reduce overall building energy consumption by 50 percent in a scalable, repeatable process”Focus:Qualitative and quantitative market researchInterviewingStrategy

Chlor-Alkali & Derivatives

Focus:B2B MarketingCompetitive analysisForecasting

Master Of Business Administration - Mba, Marketing, Strategic Leadership

Activities and Societies: Vice President of Marketing, MBA Association Graduate Assistant, GPIC, Pennsylvania State University Member.

Ba Government, Minor: Business Administration

Bachelor Of Arts - Ba, Political Science And Government