As a Senior Marketing and Sustainability Manager at Danilo, I oversee a diverse range of responsibilities aimed at driving business growth while promoting sustainability initiatives. Key duties include:- Developing and executing comprehensive trade and consumer marketing strategies, including organising trade and consumer shows.- Leading marketing campaigns and trade advertising efforts, ensuring alignment with business objectives.- Collaborating cross-functionally with Sales, Creative and Website Teams to ensure cohesive execution of marketing initiatives.- Supporting relationships with Licensors to strengthen partnerships and drive brand and product visibility.- Managing social media and influencer strategy to maximize engagement, traffic and brand exposure.- Creating marketing materials to support the sales team and enhance product awareness.- Providing PR support to enhance brand reputation and increase media coverage.- Budgeting and reporting to ensure effective resource allocation and measure campaign performance.- Overseeing emailer management to optimise communication with customers and stakeholders.- Staying updated with key marketing trends and industry developments to inform strategy and maintain competitive edge.- Spearheading the company’s sustainability programs, including grant acquisition, carbon emissions management, and leadership of the green team.- Actively participating as a member of the internal ways of working team, contributing to the development and enhancement of organizational processes and efficiencies.With a focus on both marketing excellence and sustainability leadership, I drive initiatives that deliver tangible business results while contributing to a more environmentally conscious future.

Danilo is Europe's No.1 official licensed calendar, diary, greetings card & gift wrap publisher. The Danilo product range has grown with the nation's desire for Licensed merchandise and now includes the biggest names in music, entertainment, gaming, sports, TV and film. In recent years, Danilo has diversified its product portfolio by investing in new and innovative formats as well as expanding into greeting cards and gift wrap.This managerial role is focused on creating marketing strategy, objectives and measuring against agreed ROI’s, in line with Danilo’s business objectives. Taking the lead in identifying marketing trends to optimise performance & the company image as well as advising on new growth strategies form an important part of this roleResponsibilities include:• Creation and implementation of high quality trade and consumer marketing activity• Planning and executing all marketing campaigns• Implementing trade marketing and advertising campaigns. Internally, this role requires working closely & communicating efficiently with the Sales, Creative, Website and Licensing Teams. Externally, building relationships with Marketing Teams and Retail Customers is essential.This position also includes responsibility for building and maintaining the organisation's social media presence, working together with a PR consultant to maximize exposure and engagement around key campaigns, as well as measuring and reporting. Since starting this role, I have:• Have worked with e-commerce to significantly increase website traffic, revenue and volume.• Have grown our social media audience from a few hundred to over 30,000 followers maintaining good engagement rates.• I have created a sustainability program which includes managing installations, obtaining grants, creating a green team, calculating carbon emissions and more• My Marketing Strategic Report for Danilo won the Top Student Award Worldwide in 2015 by The Chartered Institute of Marketing.

This new role included:• Implementation of the overall media and PR communications strategy and objectives for The Dungeons brand, ensuring that all opportunities are pro-actively utilised and exploited and that the reputation of the attractions is protected. • Coordinating with on-site teams to organise new opening events and PR activity including the re-opening of York Dungeon.• Communicating and driving PR understanding with local on-site teams to increase efficiency and effectiveness of PR. • Creating KPI’s, track coverage and manage monthly reporting – introduced new metrics and reporting system to sites

Having been promoted to PR, Event and Social Media Manager, I achieved the following:• Creating and managing all consumer PR campaigns combined with Press Office management. Working together with Website and POS teams to deliver effective campaigns within allocated time frames• PR campaign success was recognised by 2011 RETA award • Campaign measurement and evaluation using AVE, ROI, number of coverage items, % of coverage hitting target audience and delivering key messages against pre-determined KPI’s. Giving regular presentations of analysis to Directors• Assisting CEO and Marketing Director with Corporate PR• Diversified event management. Organising celebrity signing events, fashion shows for Pure Party brand, prize giving events, film launch promotions, and other in-store events. Peter Andre signing event was declared most successful ever signing event at Bluewater shopping centre in 2011• Brand and product marketing management through Social Media campaigns, pre-launch events and in-store communication channels• Effectively managing PR and Social Media agencies with excellent working relationships• Social Media management: content scheduling, monitoring, customer service, creating and fulfilling objectives. Successfully increased engagement rates to an average of 7%, which is 6.31% above the average. Plus improved sentiment levels to an average of 90%• Assessing, proposing and managing significant PR and Social Media budget. • Initiating and implementing a new internal management system at the company. This involved coordinating Operations, Buying and Marketing Teams to ensure further integrated communication and planning was achieved around the key Seasons

My role included:• Creating PR Campaigns for all seasons and non-seasonal activity• Dealing with all PR and advertising enquiries• Liaising with POS Personnel to help create POS for campaigns• Organising Product Pre Launch and Launch Events, Prize Giving Events, Celebrity Signing Events, Fashion Shows for sister brand Pure Party. Included liaising with celebrity management and shopping centres• Organising Competitions and in store promotions (including Film Launch Promotions)• Sole responsability for creating and managing the Clintons Social Media channels, including customer service function.• Created new Marketing Newsletter that was distributed within business• Leading Member of the Clintons Internal Events Team ensuring that internal engagement with campaigns was achieved.• Leading Member of Internal Clintons Magazine Team - writing articles, obtaining prizes, helping create content• Managing content for In store radio and music

• Customer management via responding to inbound call enquiries and bookings and making outbound calls. Ensuring quality Customer Service was given.• Supporting the Operations, HR and Finance Department with enquiries and administrative duties• Assisting the Marketing Department by creating and sending weekly e-mailers to customers and agents as well as amending the website• Left due to going travelling

This was placement role as part of University Degree:• Organising several major events for the company including their World Travel Market dinner and a Latin American client evening. The WTM dinner was the company’s most prestigious event and was for 150-200 people.• Representing the company at a number of events including Travel Agent’s ‘Road Show’, careers fairs and other networking events.• Having total responsibility for liaising with web-design company and setting up an online ‘photo gallery’, where clients can set up accounts and share photos from their holidays.• Responding promptly to all client and trade requests and managing and updating the client and trade databases as well as website management.• Supporting the office administrator and completing outgoing post for afternoon collection• Producing Regular Marketing Reports and providing administration support for the marketing team• Sourcing content then creating and sending out the Bales monthly e-mailer to the mailing lists• Initiating an environmental management system for the company, this included achieving the ISO14001 accreditation and creating a responsible tourism policy. The company now has an official Environmental Manager and is continuing to further develop this area• Left to go back to University (Sandwich Year)

• Working with many different computer programmes including edexcel• Tasks included imputing data, producing spreadsheets, updating files etc• Having sole responsibility over the company’s ‘bikes for work’ and ‘home computer initiative’ schemes, this included researching and putting together information, arranging and attending meetings with service providers and setting up scheme internally.• Filing and sorting paperwork such as invoices• Left due to go back to University (for second year)