Mycle.co.uk | Gardenesque.com | Gardengifts.com

Working as part of a dynamic team across both digital and print channels in order to grow the Lovehoney retail and trade buisness in key global markets. Looking after a portfolio of own brands including the global relaunch of Lovehoney's own Happy Rabbit and the Fifty Shades of Grey Official Pleasure Collection with the launch of Fifty Shades Freed and the Fifty Shades of Grey advent calendar. Using insight and innovative thinking to create, execute and evaluate marketing plans to bring positive ROI and measurable increased sales, considering the appropriateness of each marketing channel for campaign activation. Working on a number of projects in line with our overall student strategy in order to directly contribute to the growth of this segment, including delivering a 20,000 lube drop to promote brand awareness and selling in the Lovehoney's e-book to form stronger customer sentiment. I also have taken on other exciting projects including leading on the 2018 Christmas TV edit, learning about TV strategy and recently taking on the Lovehoney product dispatch and insert strategy. I really enjoy the research tasks within my role and have particularly enjoyed building up my data and insight presentation skills, survey writing skills and brand development skills.

Analysing sales performance and executing ideas to drive revenue and customer engagement across the Swim, Triathlon, Outdoor, and Casual & Gifting categories. Researching and using customer data reports to present each customer type with relevant, useful and inspirational content for their buying needs at the most appropriate part of their journey. Strategic planning to ensure multi-channel category campaigns are engaging, on message and consistent throughout global BAU activity. Managing a portfolio of brands to drive growth (in terms of revenue and and brand awareness) across the Wiggle ecommerce site. Aligning campaigns and targeting them at appropriate times of the year for effective delivery. Using creative, analytical and people skills to execute all idea's in line with brand guidelines and business priorities.

Generating content to engage customers and increase conversion rates across Own Brand (OB) product pages: dhb, Verenti, LifeLine and Wiggle Nutrition. - Worked with the OB Marketing Manager to create & implement the look & feel of the brands in line with marketing strategy & competitor position, with a focus on image editing & copywriting. - Set the brands tone of voice on the Wiggle site.- Understand & communicate ranges to the customer to ensure products are marketed on product pages to the right customer profile in order to increase product sales & good reviews and decrease returns rates, negative reviews & Q&A's. Consistency & clarity of communication was essential to retain customer loyalty and help new customers buy into the brands. Continued analysis identifies any new issues in order to effectively resolve. - Using advanced Adobe Photoshop skills to create 3D product images & lifestyle image editing. Using Adobe Illustrator & InDesign to create assets for both internal & external communication pieces. - Maximising the Wiggle sites potential by using available tools & html to increase information & creativity on product pages. This has increased engagement and conversion rates amongst GA tested pages.- Competitor research to ensure new products were marketed to their full potential on product pages with an understanding of key competitor ranges. - Represented the dhb brand at external events Prudential RideLondon & the Wiggle CASC Women's Evening. - Working in a fast-paced environment & flexible to changing priorities of the OB product queue. Effective time management under pressure to ensure deadlines are met without compromise to quality of work delivered. - Built key relationships within the company in order to collaborative work on content & OB projects, increase my skill set & provide extra resource where needed. - Worked with OB TA on advance attribution to aid customer journey in listing pages & when searching the site.

MPDClick.com was a business-to-business, subscription based, online fashion intelligence and forecasting service. As the Trade Fair Editor, I was in management of annually analysing over 200 key trade fairs on an international scale to provide full trend coverage and specialist copy for industry professionals. I also produced a bi-annual trend focus, creating a concise overview of the key seasonal investments and inspirations for both buyers and designers. The position involved working in a variety of fashion and design sectors including: menswear, womanswear, childrenswear, sports/activewear, lingerie, accessories, footwear, interiors and design, packaging and assisting with textiles reports during high-season.Other Responsibilities included: - Managing the Trade Fair section from: briefing, arranging applications for trade events, managing freelancers, attending trade events, seasonal trend overviews & producing reports, to enhancing the Trade Fair website section through management of website home pages and using Google analytics in order to increase SEO & improve content provided. - Managing Social Media Marketing for the Trade Fair section across all platforms: LinkedIn, Twitter, Facebook, Pinterest & Trend Journal. - Liaised with brands and trade events one-to-one and via written communication.- Managing the fashion forecast for baby. - Working on the activewear forecast and developing sportswear content as the Sportswear Ambassador. Initiated sportswear Social Media strategy, increasing content via the Trend Journal & Pinterest in reflection to the rise in consumer interest in the activewear market and its contnued growth within the economy.- Collaborating with editorial and the design teams on larger projects.- Member of the colour forum specializing in female. - Activewear and colour writer for the bi-annual Vision magazine. - Regularly contributed to the Trend Journal on a variety of activerwear, fashion and design related subjects.

This position was initially a three-month internship where upon completion I was hired on a temporary full time paid position for seven weeks to further assist the MPDClick team. The role required me to use analytical skills, research skills, writing skills, design knowledge and knowledge of both traditional and innovative contemporary media in order to complete a variety of tasks for a global business-to-business audience profile. My main responsibilities involved image handling and writing informative specialist copy. I really enjoyed and valued writing for the trend journal blog utilising my passion for researching new innovations in both media and fashion communications.For some examples of my written work, follow these links:Breaking Fast-Fashion Conventions: https://fashiontrendchronicle.wordpress.com/2012/07/18/fashion-dolce-gabbana-autumnwinter-12-couture/Gold to Aid Economic Growth in Latin America:https://fashiontrendchronicle.wordpress.com/2012/08/02/future-made-in-columbia/#more-20Classic Culture Meets Contemporary Design:https://fashiontrendchronicle.wordpress.com/2012/09/05/trend-tracker-aw-1213-myriad/#more-35

Artswork Media Ltd is an exciting digital media enterprise from Bath Spa University. As part of the third year Creative Media Practice team, I undertook the challenge and responsibility of collaboratively running a media production company. I had the experience of working with real clients on real projects, either on a voluntary basis or with budgets provided. This gave me professional industry experience in a collaborative learning environment.Clients I worked with included:From Page To Screen - Social Media MarketingJames Runcie & Bloomsbury Publishing - Assistant Producer & Art Director for creating a book trailer Templar Publishing - Visual Researcher for creating a book trailerWells Cathedral - Camera Assistant & Researcher for documentaryBBC I-Features - Assistant photographer to Nick Wall and Second Photographer