Senior Associate Consultant
CurrentI wanted to share that I’m currently doing some work as a Senior Associate Consultant at Field Agent UK to help gain deeper insight into shopper behaviour in real time at fixture. Getting to know shoppers in store again has never been more important! I'm loving some of the revelations that shoppers share via their mobile phones and the superfast turnaround time vs other methods. The video insights are so powerful. With HFSS coming in soon and shoppers looking for more choice again.... this… Show more I wanted to share that I’m currently doing some work as a Senior Associate Consultant at Field Agent UK to help gain deeper insight into shopper behaviour in real time at fixture. Getting to know shoppers in store again has never been more important! I'm loving some of the revelations that shoppers share via their mobile phones and the superfast turnaround time vs other methods. The video insights are so powerful. With HFSS coming in soon and shoppers looking for more choice again.... this method of research will be invaluable in getting fast and cost effective feedback to what's happening and how shoppers are reacting in store to existing brands and new innovations! Not to mention being able to track pricing changes in real time rather than waiting 2 months to track and react to competitors price changes! It's the perfect complement to my Innovation strategy and brand creation/development work with The Brand Incubator. Happy to be working with Robin and the team... Show less