Marketing & Communications• Re-developed company website & responsible for regular updating of web content • Launched the use of Google Analytics to track user behaviour and user experience to help the business better understand areas of interest to website visitors• Harvested Google Analytics data as well as actively engaged with customers for feedback to develop communication strategies that enabled the business to grow customer base by 13% since 2012• Worked with senior management and the business to increase brand awareness by implementing uniform use of company’s logo across all internal, external communications and product deliverables and packagingBusiness Performance & Management• Worked with senior management to set performance targets for business units to ensure achievement of overall business objectives for the year• Worked with individual business units to identify actionable metrics, and set KPI targets for the financial year• Monitored and tracked monthly progress of KPIs for reporting, and worked with senior management to identify root cause to address poor performance when required• Maintained oversight on operational costs, including analysing historical sales data to determine cost leakages in logistics and developed a framework to optimise logistics costsSales & Business Development• Identified new target markets with similar engineering applications in Singapore, and actively workedto penetrate existing markets in new regions• Led in the structuring of several tenders exceeding US$1 million for both government agencies and private petroleum companies that required engagement with multiple stakeholders both internally and externally• Involved in new product development from concept through to launch, managing manufacturing and after sales support• Oversaw customer management, and maintenance of existing customer relationships

• Performed Assisted Compliance Assurance Program (“ACAP”) review - analysing our client’s financial statements to identify risk areas, and reviewing individual transactions to ascertain the correct tax treatment• Performed high level reviews to ensure compliance with the GST Act, and provided advisory support for transactions based tax to a variety of industries, including several MNCs• Identified major risks areas for clients, thus ensuring they did not incur any penalties from IRAS• Successfully received IRAS rulings for our clients to reduce their indirect tax payables and increase cost savings

• Undertook media monitoring responsibilities• Facilitated internal communications within PwC, as well as external communications with local publications for announcements and press releases• Assisted in the organisation of both in-house and client corporate events• Assisted in the editorial of PwC’s in-house magazine – Gallery