Claire Waters

Claire Waters Email and Phone Number

Fractional Marketing Director + LinkedIn Strategist @ Laguna Marketing
Oxford, GB
Claire Waters's Location
Greater Oxford Area, United Kingdom
Claire Waters's Contact Details

Claire Waters work email

Claire Waters personal email

n/a

Claire Waters phone numbers

About Claire Waters

As a service provider, you know you need to be doing something to promote your business and attract new clients. But you might be putting off your marketing because:1. You have no time2. You think it’s too expensive3. You don’t know where to start4. You don’t which platforms to use5. You don’t know how to write content6. You don’t know how to stand out from the crowd7. You have always had referrals and never needed to “do” marketing beforeI can solve all these worries.I am a digital marketing consultant and copywriter and I can help you with:✓ Auditing what you’re currently doing and identifying what works and where you need support.✓ Developing integrated digital strategies in line with your business objectives and to drive sales.✓ Growing your online presence so clients can easily find you and understand how you can help them.✓ Copywriting to demonstrate your expertise and talk to your ideal clients.✓ Creating a powerful brand to make you stand out from your competitors.__________________________________________By helping service providers position themselves and find their niche within their markets, I’ve been responsible for: → 22% of all new business → Growing leads worth over £1.5m→ Increasing organic website traffic by 650%→ Being highly commended in national awardsI have spent over 20 years helping accountants, lawyers, expert witnesses, and company directors develop their digital presence to:→ Increase their revenue→ Attract their ideal clients online→ Stand out from their competitors_________________________________________I love helping business owners grow their digital presence and demonstrate their USP.That means you can:✓ Do what you do best✓ Focus on your business✓ Not have to worry about learning a new jobIf this is the year you want to get more leads, find your voice and get ahead of the competition, please DM me to get in touch or fill in the form via my featured section. I’d love to have a chat! 👋

Claire Waters's Current Company Details
Laguna Marketing

Laguna Marketing

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Fractional Marketing Director + LinkedIn Strategist
Oxford, GB
Website:
hka.com
Employees:
351
Claire Waters Work Experience Details
  • Laguna Marketing
    Fractional Marketing Director + Linkedin Strategist
    Laguna Marketing
    Oxford, Gb
  • Laguna Marketing
    Digital Marketing Strategist And Copywriter
    Laguna Marketing 2021 - Present
    United Kingdom
    • Helping service providers find their ideal clients using digital marketing.• Creating digital strategies to grow brands, create powerful integrated campaigns, and increase visibility.• Copywriting to position service providers as thought leaders to demonstrate their expertise and grow their enquiries.• Ghostwriting for service providers to build their personal brands on LinkedIn and grow inbound leads.
  • Hka
    Digital And Communications Director
    Hka 2024 - Present
  • London'S Air Ambulance Charity
    Digital Consultant
    London'S Air Ambulance Charity 2022 - 2024
    London
    • Leading on all website activity across the charity including a rebrand of the existing site, increasing analytics capabilities, and introducing a new recruitment area.• Implementing a CRO programme to improve UX and increase donor conversion.• Responsible for resolving business critical issues.• Providing digital support across the charity.
  • Lucy Group Ltd
    Head Of Marketing And Communications
    Lucy Group Ltd 2021 - 2022
    • Project managed the redevelopment of the intranet for 1,600 employees across 10 regions and five languages and introduced an international internal communications plan.• Led a Group-wide recruitment project to increase the number of high-quality candidates by improving the visibility of vacancies, launching a careers area on all websites, creating candidate-focused marketing collateral, and rolling out LinkedIn Life pages across all businesses.• Led Group-wide projects including a centralised marketing and communications strategy for the Group in line with business priorities, international case studies and launched a sustainability programme.• Project managed Lucy Real Estate marketing campaigns including creating branded 60 metre building site hoarding in central Oxford.
  • Ellacotts Accountants
    Marketing And Projects Director
    Ellacotts Accountants 2016 - 2021
    Banbury, England, United Kingdom
    • Developed and implemented the marketing strategy in line with the overall firm business plans.• Project managed the development of a new website and building the firm's online presence, SEO strategies and PPC campaigns. This grew organic traffic by 650% with 22% of new business coming via the website.• Implemented content and thought leadership strategies, and created articles, blogs, and website content.• Worked with the HR team on all internal communications and recruitment activity.• Development of firm videos, infographics, brochures, and all external literature. • Worked with the different departments to create engaging client proposal documents.• Implemented a client communication journey to upsell and increase lifetime value. • Developed a client insights and engagement programme and developing new practices based on results. • Wrote awards submissions which resulted in being highly commended and shortlisted for 4 national awards.• Oversaw the growth of Ellacotts social media presence by x1000 in two years.• Project managed a rebrand across the firm and managed ongoing brand consistency.• Development of the CRM system (Workbooks) and integrating it into the practice management system (CCH), developing a sales pipeline, workflows, list segmentation and trigger campaigns.• Management of the marketing budget and marketing team.• Produced management reports on new business, client lifetime value and cross selling opportunities.• Developed the firm’s CSR strategy and oversaw charity activity and fundraising initiatives.• Implemented 50+ annual events, and later a webinar programme during covid, to target new prospects.• Part of the organising committee of the Cherwell Business Awards, including implementing a new online application process and organising the annual gala dinner and awards ceremony for 250+ people.
  • Brethertons Solicitors Llp
    Digital Marketing Manager
    Brethertons Solicitors Llp 2014 - 2016
    Banbury
    • Project managed the redevelopment of the Brethertons website including scoping the technical functionality of online calculators and payment systems. In the first year, the website produced 21% of new business.• Developing the firm’s brand.• Project managing a high profile, large scale survey, including complex analysis and launching at a national industry event and across the network.• Project managing the implementation of a new email marketing programme (Click Dimensions) within Microsoft Dynamics CRM.• Campaign management including identifying target audiences, list segmentation, reporting and analysis, developing new ways to record and measure source of business.• Working with the Development team to introduce efficient ways of working with client data including developing workflows to automate processes and policies.• Managing PPC campaigns and developing content and SEO strategies to promote key areas.• Overseeing Brethertons social media and training staff in how to use social media for business use.• Management of the Marketing Assistant.• Implementing a new client satisfaction programme to gain insights into client service.
  • Habitat For Humanity Great Britain
    Digital And Direct Marketing Manager
    Habitat For Humanity Great Britain 2010 - 2013
    Banbury, Oxfordshire
    • Project managing the redevelopment of the website including integrating Raiser’s Edge CRM to automate new donor and volunteer sign ups.• Implemented the supporter and acquisition customer journeys and project managed direct marketing and email campaigns.• Developed targeted content and SEO strategies and integrated online and offline marketing activities, resulting in 250% rise in website traffic and 15% increase in regular donors.• Managed the social media accounts and introduced PPC campaigns.• Managed the digital and direct marketing budget.• Management of the Marketing team.
  • Habitat For Humanity Great Britain
    Marketing Executive
    Habitat For Humanity Great Britain 2007 - 2009
    Banbury, Oxfordshire
    • Managed and developed the charity’s website and events programme. • Project managed numerous direct marketing campaigns including both acquisition and retention mailings. Liaised with list brokers, creative agencies and mailing houses. • Worked with other departments to create promotional materials.
  • Information Arts
    Account Manager
    Information Arts 2005 - 2007
    High Wycombe, Bucks
    • Acted as a day-to-day contact for clients and their agencies.• Organised and lead client status meetings.• Managed client customer database.• Ran data extracts and created client reports.• Organised client invoicing and tracked sales.
  • Seton Uk, Banbury
    Marketing Coordinator
    Seton Uk, Banbury 2004 - 2005
    Banbury, Oxfordshire
    • Project managed all in-house marketing programmes and managing the budget.• Production of marketing reports for members of the management team and external agencies.• Hired and managed temps.• Analysing campaign results to plan future marketing strategy.

Claire Waters Skills

Direct Marketing Digital Marketing Marketing Communications Social Media Email Marketing Charities Crm Direct Mail Strategy Marketing Social Media Marketing Fundraising Copywriting Project Management Online Marketing Marketing Strategy Volunteer Management Seo Newsletters Google Adwords Management Project Planning Html Google Analytics Campaign Management Charity Online Advertising Integrated Marketing Digital Media Customer Relationship Management Corporate Social Responsibility Media Relations Cms Press Releases Event Management Multi Channel Marketing Strategic Communications Internal Communications Ppc Corporate Communications Database Marketing Pay Per Click Search Engine Optimization

Claire Waters Education Details

Frequently Asked Questions about Claire Waters

What company does Claire Waters work for?

Claire Waters works for Laguna Marketing

What is Claire Waters's role at the current company?

Claire Waters's current role is Fractional Marketing Director + LinkedIn Strategist.

What is Claire Waters's email address?

Claire Waters's email address is cw****@****s.co.uk

What is Claire Waters's direct phone number?

Claire Waters's direct phone number is +4412952*****

What schools did Claire Waters attend?

Claire Waters attended University Of Lincoln.

What skills is Claire Waters known for?

Claire Waters has skills like Direct Marketing, Digital Marketing, Marketing Communications, Social Media, Email Marketing, Charities, Crm, Direct Mail, Strategy, Marketing, Social Media Marketing, Fundraising.

Who are Claire Waters's colleagues?

Claire Waters's colleagues are Vicki Tait, Tim Whealy, Michael Luong, Asm Esmat, Simona P., Alekya Musunuru, Christopher Ying.

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