Claire Waters Email & Phone Number

Oxford, GB

United Kingdom

• Helping service providers find their ideal clients using digital marketing.
• Creating digital strategies to grow brands, create powerful integrated campaigns, and increase visibility.
• Copywriting to position service providers as thought leaders to demonstrate their expertise and grow their enquiries.
• Ghostwriting for service providers to build their personal brands on LinkedIn and grow inbound leads.

London

• Leading on all website activity across the charity including a rebrand of the existing site, increasing analytics capabilities, and introducing a new recruitment area.
• Implementing a CRO programme to improve UX and increase donor conversion.
• Responsible for resolving business critical issues.
• Providing digital support across the charity.

• Project managed the redevelopment of the intranet for 1,600 employees across 10 regions and five languages and introduced an international internal communications plan.
• Led a Group-wide recruitment project to increase the number of high-quality candidates by improving the visibility of vacancies, launching a careers area on all websites, creating candidate-focused marketing.
• Led Group-wide projects including a centralised marketing and communications strategy for the Group in line with business priorities, international case studies and launched a sustainability programme.
• Project managed Lucy Real Estate marketing campaigns including creating branded 60 metre building site hoarding in central Oxford.

Banbury, England, United Kingdom

• Developed and implemented the marketing strategy in line with the overall firm business plans.
• Project managed the development of a new website and building the firm's online presence, SEO strategies and PPC campaigns. This grew organic traffic by 650% with 22% of new business coming via the website.
• Implemented content and thought leadership strategies, and created articles, blogs, and website content.
• Worked with the HR team on all internal communications and recruitment activity.
• Development of firm videos, infographics, brochures, and all external literature.
• Worked with the different departments to create engaging client proposal documents.

Banbury

• Project managed the redevelopment of the Brethertons website including scoping the technical functionality of online calculators and payment systems. In the first year, the website produced 21% of new business.
• Developing the firm’s brand.
• Project managing a high profile, large scale survey, including complex analysis and launching at a national industry event and across the network.
• Project managing the implementation of a new email marketing programme (Click Dimensions) within Microsoft Dynamics CRM.
• Campaign management including identifying target audiences, list segmentation, reporting and analysis, developing new ways to record and measure source of business.
• Working with the Development team to introduce efficient ways of working with client data including developing workflows to automate processes and policies.

Banbury, Oxfordshire

• Project managing the redevelopment of the website including integrating Raiser’s Edge CRM to automate new donor and volunteer sign ups.
• Implemented the supporter and acquisition customer journeys and project managed direct marketing and email campaigns.
• Developed targeted content and SEO strategies and integrated online and offline marketing activities, resulting in 250% rise in website traffic and 15% increase in regular donors.
• Managed the social media accounts and introduced PPC campaigns.
• Managed the digital and direct marketing budget.
• Management of the Marketing team.

Banbury, Oxfordshire

• Managed and developed the charity’s website and events programme.
• Project managed numerous direct marketing campaigns including both acquisition and retention mailings. Liaised with list brokers, creative agencies and mailing houses.
• Worked with other departments to create promotional materials.

High Wycombe, Bucks

• Acted as a day-to-day contact for clients and their agencies.
• Organised and lead client status meetings.
• Managed client customer database.
• Ran data extracts and created client reports.
• Organised client invoicing and tracked sales.

Banbury, Oxfordshire

• Project managed all in-house marketing programmes and managing the budget.
• Production of marketing reports for members of the management team and external agencies.
• Hired and managed temps.
• Analysing campaign results to plan future marketing strategy.