Clara Mckay Email & Phone Number

Atlanta, Ga, Us

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

• Conducted qualitative consumer interviews and launched a survey to understand consumer perceptions, motivations, and barriers for purchasing a specific product • Delivered actionable recommendations to better target the multicultural consumer and close the household penetration gap through messaging, distribution, and brand equity• Utilized Power BI and Excel to match coupon redemption data with sales data to identify areas of in/efficient spend and created recommendations to optimize that spend

Atlanta, Georgia, United States

• Conducted and presented comprehensive search engine optimization audits for two non-profit organizations• Created monthly reports on organic and paid search for clients using Google Data Studio• Researched keywords and created paid search ads for clients• Relaunched biweekly newsletter using MailChimp• Utilized Canva to design social media graphics

Atlanta, Ga

• Identified store-level merchandisable differences through the generation of retailer and distributor-specific market segmentation reports • Contributed to an overall +3.5% increase in unit sales by developing actionable prioritization insights• Applied SQL and other tools to scrub and manually match data from Coca-Cola Segmentation Lab resulting in 1000’s of matches between internal and competitive data creating stronger, more reliable insights• Developed an automation tool to compare consumer purchase patterns pre/post COVID-19 recognized in the first Segmentation Stakeholder’s Advisory meeting• Designed documentation and onboarding content to train the incoming intern class on required tools and procedures

Bachelor'S Degree, Business Administration | Marketing | Certificate In Spanish

Activities and Societies: Phi Mu Fraternity, Collegiate Panhellenic Council, Georgia Tech Marketing Association, Greek CruScheller College.

International Baccalaureate Diploma

Activities and Societies: National Honor Society, Varsity Lacrosse, Young Life, Key Club, & Habitat for Humanity Club.