Clara Anderson Email & Phone Number

Oversee and implement comprehensive marketing strategies for six key automotive brands (Honda, Acura, Nissan, Volvo, Infiniti, and Subaru) across 11 dealerships, focusing on driving significant improvements in customer retention and sales performance across all departments – sales, service, and parts.Working with cross-functional teams to develop targeted campaigns, leverage digital marketing tools to maximize customer engagement, and utilize data analytics for strategic decision-making… Show more Oversee and implement comprehensive marketing strategies for six key automotive brands (Honda, Acura, Nissan, Volvo, Infiniti, and Subaru) across 11 dealerships, focusing on driving significant improvements in customer retention and sales performance across all departments – sales, service, and parts.Working with cross-functional teams to develop targeted campaigns, leverage digital marketing tools to maximize customer engagement, and utilize data analytics for strategic decision-making and success measurement. Show less

North Vancouver

- Developed the digital marketing roadmap that drives revenue growth by developing integrated cross-platform campaigns, media buys, and content.- Instrumental in leading, managing, and evolving the online marketing strategy to heighten brand awareness among key demographics, drive increased traffic to the website, and maximize sales and service conversion opportunities. Improved website traffic by 22%.- Directly managed all web marketing efforts and significantly increased quality lead… Show more - Developed the digital marketing roadmap that drives revenue growth by developing integrated cross-platform campaigns, media buys, and content.- Instrumental in leading, managing, and evolving the online marketing strategy to heighten brand awareness among key demographics, drive increased traffic to the website, and maximize sales and service conversion opportunities. Improved website traffic by 22%.- Directly managed all web marketing efforts and significantly increased quality lead conversions from all sources, including automotive online marketplaces, organic search, paid search, and social media marketing. - Developed and executed the email marketing strategies to maximize traffic and developed target marketing plans for customers based on current Honda incentives and individual dealer marketing initiatives. Achieving 43% open rate.- Provided technical and strategic guidance for our websites and partner portals, and continuously seek out growth opportunities or useful technologies/partners capable of growing e-commerce sales. Show less

North Vancouver

- Transformed the dealership from posting the last place position in Honda customer satisfaction rankings into a beacon of premier customer service and recipient of the Canada Q-Award for service excellence for two consecutive years through the systematic development of the department.- Implemented and managed customer relation management systems, databases, and promotion activities and supervised daily departmental operations to meet established customer satisfaction goals. Achieved top… Show more - Transformed the dealership from posting the last place position in Honda customer satisfaction rankings into a beacon of premier customer service and recipient of the Canada Q-Award for service excellence for two consecutive years through the systematic development of the department.- Implemented and managed customer relation management systems, databases, and promotion activities and supervised daily departmental operations to meet established customer satisfaction goals. Achieved top scores on 88% of loyalty questions (higher than national and zone scores).- Developed 70+ processes with multiple scenarios to improve staff awareness of actions needed to reach production and financial goals. Defined and built new business processes that improved efficiency and effectiveness. Show less

Peru

Created a strategy for each step in the customer’s lifecycle to increase client’s value and loyalty and reduce churn.

Charged with overseeing daily operations for the department, including managing the marketing plan, operational strategies, and budget for the business-to-consumer department.

Developed and implemented the communication strategy to launch the company in Peru, while administering a USD $15M advertising budget in the first year.

Business Strategy

Digital Roi

Business And Management Administration

Customer Relationship Management

Honours: First in Class

Master'S Degree In Marketing

Honour: Top 10 in class

Product Management Certificate

Honour: Second in Class