Clara K. Email & Phone Number

Toronto, Ontario, Canada

- Managing marketing team - Overseeing website revamp to increase client acquisition and lead generation

Toronto

TRIYO's data intelligence engine aggregates information from all communication channels (emails, chats and videos) across an organization and extrapolates the data to generate powerful insights on resource utilization, client engagement and process efficiencies.- Managed a remote website development team of 4 to deliver the redesigned website that was part of our rebranding strategy- Managed video vendor team to produce 1 overview video for marketing collateral as part of our rebranding strategy- Spearheaded the redesign of the website, including site-mapping, designing and prototyping on Figma- Collaborated with our implementation partner to craft proposal deck viewed by prospects- Liaised with government officials in Ontario, Canada to co-ordinate press release on funding- Handled applications for funding, events and pitches- Redesigned and updated marketing collateral (one-pagers, investor decks, pitch deck)- Strategised posts for all social media channels (LinkedIn, Twitter, Facebook, Instagram) to optimize for CTR and impressions.- Linkedin Metrics: 150% increase in monthly visitors and 129% increase in CTR with strategic posting tailored to our target market- Researched on and wrote engaging content for newsletter and blogs- Conducted weekly analysis on website and social media health

Singapore

Publicity assistant for Institute for Environment and Sustainability (Lee Kuan Yew School of Public Policy) and Faculty of Science at NUS- Redesigned webpage for executive education from designing to prototyping and sourcing for assets- Spearheaded rebranding of slide deck presented to potential partners - Transformed lunchtime seminar newsletters with engaging and modern graphics - Facilitates enhancing of LinkedIn presence with post-event publicity- Designed professional backgrounds to be used in conferences- Collated and organised faculty CV data for annual reports

Singapore

Augmentus is a no-code and fully-integrated robotics platform that enables anyone – even those with no robotic experience or programming skills – to develop, deploy and re-purpose robotic systems in minutes- Directed, shot and edited client facing tutorial videos using Premiere Pro- Introduced product video to be used during client demonstrations- Optimised caption styling for tutorial video content

Singapore

CRYTANK is a small business catered to bringing unique yet affordable pieces to all! We prioritise customer satisfaction and being as sustainable as possible (think recycled packaging and made to order pieces). Giving back to the community is also important to us, so 10% of all our profits are donated! ✧ 10% of profits donated to a charitable organisation (Currently: Animal Lovers League)✧ Everything is made to order, so no wastage✧ Hand-made with care✧ Free repairs for a more sustainable consumer experience✧ Always mailed with re-used packaging

Singapore

English and Mathematics private tutor for upper primary student- Crafted lesson plans for weekly sessions to track assignments- Guided student in test-taking strategy and time management practices- Kept a record of student's academic performance and applied this information to address areas of improvement for student

Singapore, Singapore

Augmentus is a no-code and fully-integrated robotics platform that enables anyone – even those with no robotic experience or programming skills – to develop, deploy and re-purpose robotic systems in minutes- Analysed marketing metrics to determine the best course of action for marketing campaigns- Optimised copywriting for social media channels (Instagram, Linkedin, Facebook)- Designed public-facing engagement posts for Instagram and Linkedin- Conducted research for search engine optimization and blog posts

Singapore

Advisors Alliance Group (AAG) is one of the forerunners in the financial services sector, constantly looking for new ways to push the boundaries and setting new standards. - Managed internal publicity material and introduced corporate backdrops to be used during weekly town halls for about 100 staff members- Created video content (recognition ceremonies) to be previewed at said town halls that are viewed by over 100 staff members- Created professional magazine covers for approximately 30 staff members to be used as part of their portfolio- Designed invitation and itinerary cards for a company retreat for approximately 20 staff members

Singapore

- Researched market trends to propose financial planning schemes- Created financial portfolios for different demographics including retirees, students, dual income and no kids (DINKs) and young parents- Co-ordinated research for a team of 4- Tracked market trends for different companies to inform investment decisions- Deep-dive research on different financial topics (eg roboadvisors)

Singapore

Burpple began as a social food journal in 2012, and in 2015, became a platform for anyone to contribute and discover reviews. This community-driven network is now the place Singaporeans rely on to decide where and what to eat.- Designed logo and moving Instagram stickers (gifs) to be used on social media platforms for their collaboration with Advisors Alliance Group as part of promotional activity- Communicated with the client on brand needs and image to ensure proper representation

Bachelor Of Arts - Ba (Honors), Communication And Economics

Programs NUS Overseas College Toronto 22/23 Relevant coursework NM3243 User Experience Design (UI/UX) NM3217 Principles of Communication.

Education record

Exchange student from NUS Overseas College Toronto (Entrepreneurship) RSM456 Big Data and Marketing Analytics CSC454 Business of Software

Arts

Academic achievements Gold | book prize for outstanding performance a A-levels Silver | book prize for outstanding performance.