With over 5 years of experience in Consumer Marketing Insights and Market Research, I have worked in Communication and Change Management in Germany and Brazil. At the Globo affiliate in Paraná (RPC), I focused on Market and Digital Marketing, developing data-driven strategies based on consumer behavior analysis. Currently, I am an Extension Researcher at SinapSense, a lab specialized in Consumer Neuroscience, where I conduct in-depth research on consumer behavior and neuromarketing to generate actionable insights for market strategies.I hold a degree in Advertising from PUC-PR, with a specialization in Consumer Marketing Insights from EBAC, as well as training in International Business and Business Psychology from the Cologne Business School (Germany) and Neuromarketing from the Brazilian Institute of Neuromarketing (IBN). I also have certifications in market analysis tools from Kantar IBOPE Media and in Marketing Management from GINEAD.Among my achievements, I was a finalist in L'Oréal Paris's innovation competition, published an article in INTERCOM on customer centricity, and have experience as a volunteer teacher and soft skills mentor. I consistently seek to apply a strategic, results-oriented perspective in all my activities in the CMI field.Fluent in English, advanced in Spanish, and basic in German.